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Stakeholder Expectations Influence the Success of Rural Tourism Development: A Tale of Three Stakeholders

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  • Faithfull Gonzo

Abstract

This paper explores the stakeholder perceptions on the development of rural tourism in Namibia. The stakeholders include Government and Non-Governmental Organisations (NGOs), local communities and tourism establishments. It focuses on two northern regions of Namibia. Kunene region has the largest number of conservancies and Zambezi region is considered the richest region in terms of natural diversity. The research paper utilises descriptive phenomenological principles. Consequently, the approach helped in understanding the rural tourism concept from the stakeholders’ point of view and examine their contribution to the development of rural tourism. The main finding is that the influence of rural tourism development will remain minimal unless all the stakeholders understand the concept of rural tourism and are involved in the development of rural tourism strategies. Hence, the paper reinforces the significance of encouraging active participation of all stakeholders involved in the rural tourism development initiatives.

Suggested Citation

  • Faithfull Gonzo, 2022. "Stakeholder Expectations Influence the Success of Rural Tourism Development: A Tale of Three Stakeholders," Asian Social Science, Canadian Center of Science and Education, vol. 18(8), pages 1-1, August.
    • Handle: RePEc:ibn:assjnl:v:18:y:2022:i:8:p:1
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    References listed on IDEAS

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    1. Seetanah, B. & Ramessur, S. & Rojid, S., 2009. "Does Infrastructure Alleviates Poverty in Developing Countries?," International Journal of Applied Econometrics and Quantitative Studies, Euro-American Association of Economic Development, vol. 9(2).
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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