Mervi Eskelinen, artist, illustrator and business sorcerer inspired by nature and weird stuff, creating you quirky illustrations, distinct logos and fun patterns + helping you figure your sustainable business out.

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Just as our homes provide comfort and sanctuary, our social media platforms should evoke a similar feeling of warmth and understanding. There is power in using empathy to create a soulful home for your audience on social media. But what does that actually look like? How can you cultivate a space that nurtures and resonates with your followers?When we land on your page, how does your audience feel? What steps are you taking to help them to feel soulfully nurtured in your space? You space of…

There is something that happens in my body the moment I move from natural creation, to thinking about the monetisation of creations. It is a jarring feeling. A deep grief that this naturalness has become tangled up with economics. I feel it so deeply, yet it feels hard to put into words (and also, there is the collective hum of the personal development/business coaching space telling me...

The four things that helped me overcome my fear of being seen online. Anyone who has started a business, especially if you’re doing it alone, has felt the deep fear of sharing themselves and becoming visible online. And if you're a more sensitive, feminine-led soul, the feelings can be even more int

online business, productivity, hustle, entrepreneur

Leave behind the pressure to constantly create content. Learn how to create meaningful and authentic content that resonates with your audience, driving sustainable growth and connection. Sustainable business | soul led business | feminine business | gentle marketing | gentle business | content creation strategies | content creation ideas

When I stopped feeling like social media was the only way to grow a business, I finally felt free to deepen back into my own instincts and market in a way that felt right to my feminine soul. A softer approach that has allowed me to be naturally found by the right customers and clients who truly value my work and connect deeply with what I offer. An approach that is gentle, natural and feminine.

How do you develop trust in more feminine-infused business practices, when the business world is so masculine focused?