Logo exploration

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The primary icon was designed to represent a globe with moving parts in it. As we began logo exploration and playing with what movement could look like within the circle, we knew we wanted it to feel organic, contain different weights, and represent kinetic energy. We tested variations including a style of “A” from the Atlas wordmark, cell-division, plant growth, river ripples, and bounding energy waves. Imperfect Logo Design, Tech Icon Design, Logos With Circles, Logos With Movement, Organic Logo Design Inspiration, Spiral Logo Design, Knowledge Symbol, Logo Growth, Fluid Logo

The primary icon was designed to represent a globe with moving parts in it. As we began logo exploration and playing with what movement could look like within the circle, we knew we wanted it to feel organic, contain different weights, and represent kinetic energy. We tested variations including a style of “A” from the Atlas wordmark, cell-division, plant growth, river ripples, and bounding energy waves.

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