The Coca-Cola Company’s Flagship Market
North America, The Coca-Cola Company’s flagship market, includes finished goods, juice and foodservice businesses. With ~325 million consumers, the region holds ~$380 billion in industry value.
At-A-Glance
~325 million consumers
~$380 billion in industry retail value
~30% Reported NARTD value share
Organic Revenue Growth (Non-GAAP)
Comparable Currency Neutral Operating Income Growth (Non-GAAP)
Key Bottlers
2023 Unit Case Volume by Category
Value Share Position
#1
Sparkling Soft Drinks
#1
Juice, Value-Added Dairy & Plant-Based Beverages
#2
Water and Sports Drinks
#4
Tea and Coffee
#2
Energy
2023 Highlights
- Won both volume and value share in 2023 in total NARTD.
- Coca-Cola Zero Sugar full year volume grew high single digits while also helping to grow volume and value share in the sparkling soft drink category.
- 2023 marked fairlife's ninth consecutive year of double-digit volume growth.
- Continued success with the Coke Creations platform with the launch of Y3000.
- Continue to evolve packaging options across more distribution points to drive affordability and premiumization.