Tag management made easy.
Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free.
Start for free
How tag management solutions can help.
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Increase your agility.
Efficiently add and update your own website tags to better understand conversions, site analytics, and more.
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Integrate easily.
Tag Manager supports and integrates with all Google and third-party tags.
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Put your mind at ease.
Error checking, security features, and speedy tag loading ensure that all your tags work.
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Collaborate across your team.
Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.
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Increase your agility.
Efficiently add and update your own website tags to better understand conversions, site analytics, and more.
-
Integrate easily.
Tag Manager supports and integrates with all Google and third-party tags.
-
Put your mind at ease.
Error checking, security features, and speedy tag loading ensure that all your tags work.
-
Collaborate across your team.
Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.
Dive into the details.
Get access to features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags.
Designed to work together.
Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency.
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Google Ads
Conversion tracking, basic remarketing, and dynamic remarketing are fully supported with Google Ads.
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Third-Party Tag Support
Templates for third-party vendor tags simplify code publishing and help eliminate errors. Find vendor templates already available in Tag Manager or explore additional templates from the Community Template Gallery.
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Google Ads
Conversion tracking, basic remarketing, and dynamic remarketing are fully supported with Google Ads.
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Third-Party Tag Support
Templates for third-party vendor tags simplify code publishing and help eliminate errors. Find vendor templates already available in Tag Manager or explore additional templates from the Community Template Gallery.
Find a tag management solution that fits.
Tag Manager offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with measurement faster.
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Tag Manager
Manage all your tags without editing code - for free.
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Tag Manager 360
Manage all your tags in one place for a smarter, simpler way to oversee your marketing.
Airbnb improves vendor data collection to 90% with Tag Manager.
Airbnb turned to Tag Manager to streamline its system for website tags. The result was better vendor data collection and a faster site.
Related solution
Learn about our other tagging solution and how it works with Google’s advertising and analytics products
