Articles Tagged ‘linear tv’
IKEA’s latest campaign spans linear and CTV
The media plan was designed to create emotional resonance among Canadians looking for affordable home solutions.
Traditional ad spend in Canada dropped 22% YoY in July
Guideline’s numbers show that spend on TV network’s streaming channels grew 181%.
More than half of Canadians subscribe to both SVOD and linear TV
A recent MTM report finds that, while it’s popular to have both, Francophones are more likely than Anglophones to keep their linear TV service.
Canadian ad spend down in Q4 2023
Although spending dipped, there is good news in the report for print and audio advertising, according to Guideline.
The lines between streaming and linear TV continue to blur
The landscape is in major flux, with the debut of ad tiers, bundles and live appointment viewing entering the streaming space.
Vividata’s fall report shows streamers up 57% since 2021
The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.
Northern Lights relaunches with holistic approach to performance marketing
Now known as GainShare, the company brings a range of services under one roof to solve for increasingly complex customer journeys.
