Papers by Hajar Mohammad Mahmoud Alhosseiny
Economics and finance, 2024
Research Paper, 2024
Brand authenticity has emerged as a crucial topic in contemporary marketing thought, as brands co... more Brand authenticity has emerged as a crucial topic in contemporary marketing thought, as brands confront an array of challenges stemming from intense competition, financial crises, and the COVID-19 pandemic. These challenges have prompted brands to prioritize the concept of authenticity, which contributes significantly to their success and longevity. Brand authenticity also plays a pivotal role in cultivating trust among consumers, thereby shaping their purchasing intentions. The current study aimed to investigate the mediating effect of Brand Trust on the relationship between brand authenticity and purchasing intention, by application on (Eva Cosmetics), an Egyptian famous cosmetics brand. The data are collected via an online questionnaire (Using Google forms), and the research sample was 100 respondents. The data were analyzed using the partial least squares structural equation modeling (PLS-SEM) method.
Research article, 2024
This research investigates the relationship between sensory marketing and purchasing decisions us... more This research investigates the relationship between sensory marketing and purchasing decisions using customer satisfaction as a moderator. The study was applied on the customers of "Qasr E-Kababgi" restaurants (Cairo branches) as this restaurant chain is considered as one of the largest and most famous restaurants specialized in oriental food in Egypt. In addition, it is considered as a touristic destination and a favorite place to visit for foreigners. Accepted responses to the questionnaire were (385) responses. To assess the reliability and validity of the instrument and test the research framework, the researchers used smart PLS 4. Partial Least Squares Structural Equation Modeling (PLS-SEM), a variance-based approach utilizes the total variance to estimate the model parameters. The research findings showed that there is a positive relationship among all variables, and customer satisfaction moderates the relationship between Sensory marketing and Purchasing decision.
Research article, 2023
Despite the fact that in most markets banks and other traditional financial institutions continue... more Despite the fact that in most markets banks and other traditional financial institutions continue to be the main source of capital for businesses and households, new financial intermediaries have recently come onto the scene and gained popularity. The traditional business models of banking systems have been considerably influenced by the development of fintech (financial technology). In numerous financial domains, including credit, deposits, capitalraising, payments, and investments, financial technology is now prevalent. The objective of this study is to clarify the effects of Fintech adoption on the performance of the banking industry in the GCC countries. It is a qualitative secondary study depends on collecting existing data from different sources.
Research article, 2023
Fintech innovations, or advancements made by suppliers of financial services using digital techno... more Fintech innovations, or advancements made by suppliers of financial services using digital technology, are widely thought to have a disruptive impact on the financial services sector. New technologies have undergone substantial transformation as a result of the fintech industry's digital revolution, with significant ramifications for financial markets and financial services. The goal of this study is to clarify and explain the meaning of fintech, as well as how the fintech sector has altered conventional beliefs and perceptions of the financial sector in the context of the current, technologically sophisticated environment.
Research Paper, 2023
No matter their skills or accomplishments, many women are unable to advance above a certain point... more No matter their skills or accomplishments, many women are unable to advance above a certain point in their careers and professions, which is sometimes referred to as the "glass ceiling". The phrase "glass ceiling" refers to imperceptible or unnoticeable restrictions that prevent women from moving up the corporate ladder to senior positions. This research paper's aim is to compile and synthesize the theories and points of view that have been made about the "glass ceiling" problem. The overview of research targeted at reducing gendered glass ceiling discrepancies in the workplace.
Journal article, 2023
Businesses all across the world struggle to sustain excellent performance over an extended period... more Businesses all across the world struggle to sustain excellent performance over an extended period of time. Due to their lack of strategic understanding and flexibility in dealing with the uncertain business environment and the effects of globalization in the twenty-first century, the majority of managers in business organizations today find it challenging to consistently achieve desired company performance. This research, being a qualitative desk research, focus on explaining some vital and critical concepts in strategic management for any organization, which are: strategic planning, Strategic thinking, strategic agility, and Competitive advantage. Through reviewing literature, the relations among these variables and their impact on competitive advantage are investigated.
Adopting an appropriate competitive strategy by any firm is a crucial issue since it determines t... more Adopting an appropriate competitive strategy by any firm is a crucial issue since it determines the approach the firm has to follow in order to achieve sustainable competitive advantage. The objective of this research work is to find out the best-practice competitive strategy in order to be adopted by the firms in the Egyptian Food and Beverage sector so that it can achieve sustainable competitive advantage and join the successful and good profit-making firms of this sector globally. Porter's model was taken as a basis of this research work. The model suggests that there are two main strategies firms can adopt either: Low Cost-leadership strategy or Differentiation strategy. In the Cost-leadership strategy, a firm strives to be low-cost producer of traditional products. On the other hand, in the Differentiation strategy, a firm is to produce products with unique features that are not imitated by other competitors and hence are sold only by this firm. Porter's model also showed that firms can combine both strategies together forming a new strategy that can be called Hybrid or Integrated strategy The current study, being a survey desk research, chose to investigate the Food and Beverage sector as it is considered the world's biggest industries and the largest contributing sector in the world's Gross Domestic Product (GDP). Due to the availability of data, the research work encompasses the top twenty-seven (27) large food and beverage firms in the U.S and Canada. Eight years data about these firms have been collected and analyzed. Such a period is assumed to be a sufficient time to judge their status considering their sustainable competitive advantage. Several variables affect achieving competitive advantage, the most influential variable is the business-level strategy adopted by the firm. The sustainable competitive advantage of a firm is judged by studying the companies' performance throughout the years with the adopted strategy. Analyzing sales and revenues of the companies' accounting statements enabled the researcher to estimate the percentage of market share of each firm as a measure of the success of its strategy. Results showed that Differentiation strategy adopters have achieved the highest market share, and got a sustainable advanced ranking in the global competition.
Entrepreneurship teaching and training is an imperative educational domain for business and econo... more Entrepreneurship teaching and training is an imperative educational domain for business and economy. An additional insight into the teaching and learning process in Entrepreneurship related courses will enable better policy making and better pedagogy. With a focus on learning in entrepreneurial courses, the primary objective of the research is to understand the impact of faculty traits on learning in the context of three moderator variables (age, gender, educational qualification). The study highlights that three faculty traits are significant to entrepreneurship learning and should be considered in the teaching-learning process. These traits are gender, diversity in educational background and real life work experience. The study is based on a sample (204 respondents) from the Egyptian population and uses the regression techniques to draw inferences.
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Papers by Hajar Mohammad Mahmoud Alhosseiny