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Glossier, the hugely popular American make-up brand have moved in on TV advertising for their latest marketing campaign, featuring fans and staff.

The buzzy beauty company cast its new campaign from social media and its own staff.

Re-imagining the digital experience of Glossier.

Glossier Balm Dotcoms

Lashslick campaign

Glossier (@glossier) • Instagram photos and videos

Things I do while my baby naps

This Glossier subway ad uses personal relevance to market themselves to their target customer. This is one of the many personalized, humorous ads that are on subway cars so that you have something to read while you avoid eye contact with people. By making a joke about being "low maintenance", the makeup brand connects and creates interest with the audience of the ad. Source: google images