Chanel - Brand Resonance Pyramid (CBBE Model).

Realization of a redesign of the Chanel wesite and a reorganization of menus to navigate more easily between the various services offered by the brand. (Student project)

L'Oréal - Brand Identity Prism

This mood board for Chanel really encapsulates the brand image. It is all black and white and gives off a high end feeling. They included images of the brand logo and some of their iconic moments. There are images of women resembling the iconic founder Gabrielle Coco Chanel. This really does justice for the brand image. https://www.reddit.com/r/somethingimade/comments/gjenyn/i_made_a_moodboard_on_chanel/

J.N Kapferer’s Brand Identity prism allows for Chanel’s identity to be taken apart and split it into 6 areas which are: physique, personality, culture, self-image, reflection and relati…

EN Summary: Today I’m showing the details of the other two jackets from my previous post (all photos from ChanelJackets ‘dot’ com). Con...

Articles traitant de Chanel brand strategy écrits par Cécile

chanel boxes. #chanel #flatlay