Visit the archetype directory for a brief overview of each of the twelve archetypal personas. Take the free archetype quiz and get to know yourself and others better.

Discover your brand archetype today by taking my free brand quiz.

Explore how understanding the 12 archetypes can shape a more meaningful and distinct brand style.

Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...

Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

Brand archetypes are a powerful tool that brand strategists, graphic designers, brand designers, and marketers use to create messaging and marketing that connects with audiences, customers, and clients. Using marketing archetypes or personality archetypes gives online business owners and entrepreneu

By: Dave Timothy, Managing Director at Robot Food When Swiss psychoanalyst Carl Jung first coined the term archetypes in his 1919 essay Instinct and the Unconscious, he could never have foreseen that today, his ideas would be applied just as readily to oat milk as to academia. In the simplest of terms, Jung set out […]

Explore the essential elements that define your brand's essence and charm. From core values to and your brand archetpye, discover how to craft a blueprint that sets you apart. #BrandStyleBlueprint #BrandStrategy #CreativeDirection

Creator brands are the pioneering makers of the world. They are creative and resourceful, and seek to turn imagination into creation. Customers gravitate to Creator brands because they are inspired by the way the they think and innovate the world around us.

Create customer archetypes and elevate your brand by understanding the behaviors and personalities of your core customer segments. Here’s how.