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Designing brands for a living teaches you lots of important lessons. Here are 9 rules to follow for branding your business to ensure its longevity!

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Graphic Design, Illustration, Product Design

The simple definition of brand positioning is the unique space a brand occupies in the minds of consumers relative to competitors. Being top-of-mind is the best place to be for any brand. Apple - known for innovation, premium quality, and sleek design. Coca-Cola - associated with happiness, sharing moments, and universal availability. Nike - synonymous with athletic performance, motivation, and the “Just Do It” mentality. Tesla - positioned as a leader in electric vehicles and sustainabi...

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