It’s hard for Dwayne Johnson to hide. Wherever he goes, there he is—as conspicuous out in the world as he is on the silver screen. But after two decades of playing a version of himself in huge movies, suddenly he is ready to do something entirely new: vanish.

Papatui is Dwayne "The Rock" Johnson's new beauty brand. See all the products from the line and learn why the star wanted to launch it.

Take a look at these cool pop culture tattoo ideas and get some inspo for your next ink.