Dieter Rams is one of the most influential designers alive today. He spent most of his career as head of design at Braun, where he worked for 40 years. His name has become synonymous with modern…

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Dieter Rams

Swiss Style Poster about Dieter Rams

Dieter Rams 10 principles of good design have become iconic and have inspired designers across the world. - Born in Wiesbaden on May 20, 1932, Dieter Rams soon made a name for himself in the field of industrial design. Over the course of half a century, he has developed more than 500 products ranging from audio to furniture. – Read all principles and shop Braun products from Dieter Rams & co. at Only / Once shop.

T asked some of the field’s top talents to weigh in on the legend’s noteworthy works.

I came across this today, and Dieter Rams reminded of why I got into graphic design in the first place....

Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him — “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

D&AD Awards 2015 Integrated Graphics Graphite Pencil Winner from Atlas Spain.

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