Professor of International Marketing at the Kellogg School of Management at Northwestern University
American marketing author, consultant, and professor
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Add an optional check-in date. Check-in dates are used to track yearly reading goals.
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Remove From Shelf
Want to Read
Currently Reading
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Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit
Remove From Shelf
Want to Read
Currently Reading
Already Read
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Delete Event
Submit