Peanut butter is popular around the world and it is a protein-packed spread. The main component of the product is ground peanuts and they are often roasted first. It is then blended into a thick…

This is a brand identity design concept I created for a peanut butter brand. Brand brief shared by #creativeglowchallenge

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This is a brand identity design concept I created for a peanut butter brand. Brand brief shared by #creativeglowchallenge

Graphic Design, Branding, Art Direction

Branding for Island Style Peanut Butter! 🌴 A while ago I had the pleasure of designing the @islandstylepnb brand and their packaging. Working with the founders of this Fijian family owned & operated biz, I led the creative direction, crafting their brand identity and packaging for their Smooth, Crunchy, and Choc varieties across their levu and lailai ranges as they’ve expanded. A family favourite here in the Islands, it’s always a joy working alongside the Island Style vuvale and watching…

If you ask people their favorite peanut butter brand, that might not be able to give you a reason for loving it beyond that it was what they always ate as a child. Not that there’s anything wrong with a little bit of childhood loyalty, but sometimes, it’s worth exploring new options to not only […]

Graphic Design, Branding, Adobe Illustrator, Adobe Photoshop