Entrepreneurs often launch or relaunch their business or a new service without having a pre-launch strategy. But here’s the thing — if you wait until the moment you launch to start telling people about your new endeavor, you’ll miss out on a huge opportunity to leverage the big event. So you need to build buzz and excitement well before the big day!

A look at how creating a marketing plan for a soft launch differs from an official launch and what to do to prepare a for a successful soft launch.

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Creating a hyped brand launch event on a budget is more possible than ever.

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Are you looking to promote your website launch using social media? Social media marketing is an essential tool for any website launch, as it can help drive traffic and engagement to your site. Here are 9 Instagram post ideas to help you get started with your social media marketing campaign for your website launch.

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Five ways to generate excitement and buzz about your new product or service before it's even