Customize your store listing to specific user groups by country to highlight the most relevant features and updates

Tailor your app for different target audiences by changing the appearance and behavior of your app with Firebase Remote Config

Gather valuable feedback on your app from specific user cohorts, such as loyalists or those who have pre-registered, through closed tests

Choose when to prompt users for a review with the in-app review API

Build loyalty by replying to user reviews. On average, users update their rating by +0.7 stars when developers respond to their feedback

Reach users with push notifications to message sales, events, updates or to initiate action, even when they aren't actively using your app

Find, retain, and match players for your mobile games with Google Play Games Services

Improve your user experience by fixing issues and preventing bad behaviors with Android vitals and compare your performance against others with custom peer groups

Gain a deeper understanding of how to best retain and convert subscribers with your subscription retention report

Incorporate live-ops time-limited sales and events as a long-term strategy to introduce new content to your audience

Reduce uninstall metrics by optimizing your app size

Send users to specific content directly in your app with app links

Reduce friction by letting users fast-forward into your app's key functionality, with their voice, using Google Assistant