So much detail... Once-ler.

The Once-ler is the main protagonist of Dr. Seuss's 1971 children’s book The Lorax and its television adaptation, as well as the deuteragonist of Illumination's 3rd full-length feature film The Lorax, the film adaptation of the book. Before turning into a regretful recluse, he was an enigmatic business magnate who sought to expand his Thneed empire, against the Lorax’s grave protests. His thirst for industry ultimately causes the extinction of the Truffula Trees and the destruction of the…