#Hallyu #KoreanPopularCulture #Archiving #CreativeIndustry #HallyuStudies

Hallyu, referring to the significant overseas popularity of Korean popular culture, has been rapidly developing into a global cultural phenomenon beyond Asia and greatly changing Korea’s realistic and imaginary relations in the world. At a point when Korea has to reinstate a national image that befits its status as an advanced country, the importance of Hallyu as a soft power became much larger. The Center for Hallyu Studies seeks to be the hub of Hallyu Studies by activating networks at home and abroad and re-establishing the meaning of studying Hallyu. To do this, the center will theorize Hallyu studies, which has been sporadically conducted in several areas; formulate important issues; and pursue transdisciplinary research and formation of a global network of researchers. The center will construct a foundation for Hallyu studies through integrated research, disseminate research outcomes through publications and academic events, and conduct various projects that can contribute to society.

• CHS 100 Min. Talk Series: Inviting scholars who have published significant works on Hallyu and popular culture to create a field of academic discussion
• Roundtable Talk: Providing opportunities for experts in academia and industry related to Hallyu and Korean popular culture to share diverse perspectives; forming a network of facilitators and researchers
• Archiving Hallyu Project: ① Archiving and conducting meta-analysis of publications on Hallyu studies from domestic and international sources ② Constructing databse of broadcast footage and social media content, which are major materials for Hallyu studies
• English translation of academic books in humanities and social sciences related to Korean popular culture: Translating important research monographs published in Korean into English for promoting balanced development and enhanced visibility of international academic discourses related to Hallyu
• Performing other research projects related to Hallyu and participating in projects pursued by researchers and partner networks of the center

Seok-Kyeong Hong | Director | skhong63@snu.ac.kr | Communication

Sojeong Park | Research Fellow | psj25psj25@snu.ac.kr | Communication

Eun-mee Kim | Co-Researcher | eunmee@snu.ac.kr | Communication

Sooah Kim | Co-Researcher | sooah@snu.ac.kr | Gender Studies, Communication

Jiyoung Suh | Co-Researcher | jysuh3@hanmail.net | Korean Cultural History

Yunhwa Koh | Co-Researcher | yunhwakoh@gmail.com | Sociology