Forget cheap fashion watches. Here's a list of luxurious watches that you may be able to realistically afford.

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There are many reasons to give a luxury timepiece for the holidays. The allure of a watch lies not only in its impeccable design but also in the exclusivity it offers. When you purchase with Avi & Co., we offer customization options, allowing you to engrave a heartfelt message on the caseback. This level of personalization elevates the watch to an heirloom, destined to be passed down through generations.

While GaryG thinks it’s all the more impressive that designers continue to delight us with new looks, many watches are often very similar. And trying to describe the slippery slope from vague resemblance to outright theft is not a simple task. So he begins down at the lower end of the grade with so-called homage watches and moves up the GaryG Styling Statute of Limitations from there.

Choosing among the variety of mens watch brands the one to make a purchase from? Here, we selected the best retailers of horology products that deliver top quality and luxury design whereas being reasonable by price. Follow our list to make your best choice.