"AskMen is aimed at men, ... [and you] can learn tons from this fun, free website."
- Time Magazine FEB 2004

"There are a million online magazines right now, and there are even a good number that are devoted to men. But there have to be very few that have the depth of content that AskMen.com has."
- TBS SuperStation

"Was Dad remiss in teaching his son the ways of men? If you need to brush up on your guy skills, try searching the articles available at AskMen.com."
- Yahoo! Internet Life Magazine

"The 10 Best, 10 Best Lists"
- Time Magazine JAN 2003

ASKMEN.COM'S MISSION

AskMen.com is a free online destination for men, a men's portal, designed to provide men with daily features on subject matter that interests the general male population.

What is its mission? To offer men candid advice, that is useful, practical and entertaining. AskMen.com address issues regarding dating, women, fashion, money, fitness, and entertainment. Offering advice that is too complicated or unrealistic does not serve any viable purpose, therefore it deals with topics that can be incorporated into men's daily lives.

Unlike other men's sites or magazines, AskMen.com updates every day, with new articles that focus on matters that men deem relevant and practical. The site also provides men with helpful suggestions for everything from career advice and first dates, to gifts and efficient cars. Its objective is to help men.

To help us along the way, we continuously search for the most interesting and entertaining writers available. Besides our regular contributors (who have become daily staples in our user's reading diet), we've also featured great writers like:

• John Gray (Men Are From Mars, Women Are From Venus);
• Jeffrey A. Krames (Jack Welch Lexicon of Leadership, New York Times, Wall Street Journal, Financial Times, Los Angeles Times);
• Robert Knafo (GQ, Connoisseur, Slate);
• Barbara Taylor Bradford (A Woman Of Substance, 70 million books sold);
• David Tutera (A Passion For Parties, Oprah, The Today Show, The View, CNN);
• Mark Schoen, Ph.D. (Director of Sex Education for the Sinclair Intimacy Institute, award-winning filmmaker);
• Pete Sisco (renown fitness expert and author of 6 books);
• Brooks Melchior (New York Yankees);
• Eve Hogan (Lifetime);
• Renee Piane (Love Mechanics, NBC's The Other Half, A&E;'s Love Chronicles).

ASKMEN.COM'S SIZE

Thanks to its loyal readers, AskMen.com was able to enter, for the first time, Nielsen//NetRatings Top 300 Largest Websites Ranking during the summer of 2001, making it the largest men's lifestyle website in the world. We now boast over 6 million monthly readers that generate 65,000,000 page views per month.

AskMen.com has solidified its position in the last few years as the number one resource for men's content online. A recent competitive analysis, conducted by HitWise™, concluded that AskMen.com had 34.58% market share of all surfers interested in men's lifestyle content -- Maxim Online was second with 17.09% market share, FHM was third with 6.85%, and Men's Health was fourth with 5.62%. AskMen.com's staggering marketing share illustrates its importance and dominance when it comes to information for men. Over 1/3 of men interested in men's content will pass through AskMen.com; that's more than Maxim Online, FHM, Men's Health, and GQ combined.

Since its inception, AskMen.com has had over 273,000,000 visitors to its site. Readers spend an average of 4.5 minutes per visit on the site, making it one of the "stickiest" on the Web. One of our proudest accomplishments has been the fact that over 13 million readers have bookmarked or added to their Favorites AskMen.com.

• Read a story about AskMen.com ranking 341st in April 2001, according to Nielsen//NetRatings, by clicking here.

• Read a story about AskMen.com ranking 1st by Nielsen//NetRatings as the Canadian-based website with the largest US audience, by clicking here. [In French]

• Read a story about AskMen.com reaching 8 million monthly visitors for the first time, by clicking here.

  Other noteworthy items:

• Read a story about AskMen.com's unveiling of the No.1 position in the 2002 Top 99 Most Desirable Women, by clicking here.

• Read a story about AskMen.com's unveiling of the Top Ad Campaigns of 2002, by clicking here.

  More Press Releases

  AskMen.com has also had hundreds of media mentions, profiles, and interviews done by major media outlets with its management and authors. Among them are:

• VH1;
• Forbes;
• NBC;
• CNN;
• Fox News Channel;
• Dallas Morning News;
• MSNBC;
• New York Times;
• Washington Post;
• Montreal Gazette;
• National Post;
• RTPi;
• Forbes;
• Yahoo! Internet Life;
• ABC News;
• CBSMarketwatch.com;
• CBC & CBC Radio;
• Global TV;
• LA Times;
• Calgary Herald;
• National Enquirer;
• Denver Post;
• Edmonton Journal;
• New York Post;
• Time Magazine;
• San Francisco Examiner;
• Boston Globe;
• Washington Times;
• Toronto Star;
• Redbook;
• Mirror, London, England;
• Chicago Sun-Times;
• Chicago Daily Herald;
• Detroit Free Press;
• any many more.

Readers submit e-mail with their queries. The concept is simple, men ask other men questions.

AskMen.com replies to most e-mail and adds readers' suggestions to its list of upcoming articles and features.

AskMen.com updates the site every day with articles based on reader suggestions.

MAIL CORRESPONDENCE

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E-MAIL CORRESPONDENCE

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