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Noor Lobad

Beauty Reporter

Noor Lobad is a beauty reporter at WWD. Prior to joining the company in 2022, she covered fashion, music and culture at publications including L'Officiel USA, HotNewHipHop and StyleCaster. A native of Albuquerque, New Mexico, Noor obtained her bachelor's degree in fashion media and marketing from Lasell University. In her role at WWD, she covers emerging trends, product launches, backstage beauty and more.

More From Noor Lobad

Kenvue Appoints New President of Skin Health and Beauty, Asia-Pacific and Latin America

L'Oréal alum Penelope Giraud has been named to the role at the company, which owns Neutrogena, Ogx and Clean…

The Top 10 Blush Brands at Sephora — From Rare Beauty to Dior

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per…

All the Beauty Retail Expansions of 2025

An ongoing list of retail forays by beauty and wellness brands in 2025.

EXCLUSIVE: Urban Skin Rx Acquired by American Exchange Group

The aesthetician-founded brand, which sells at Ulta Beauty and Target, marks the conglomerate's third beauty…

EXCLUSIVE: Skinfix Is Bringing Exosomes to Sephora

The brand's new antiaging balm is the first product powered by exosomes — often harnessed in medicine and…

Glamnetic Founders Launch Second, Ultra-playful Press-on Nails Brand

Launching at Ulta Beauty, Digi Beauty is geared toward Gen Z and Gen Alpha consumers seeking expressive and…

The Latest Beauty Executive Moves at Elemis, Amika and More

Supergoop and Amika have both made recent CMO appointments, while Elemis has a new North America president.

Why ‘Cutesy’ Makeup Brands Are Having a Moment

Data from Mintoiro shows ultra-colorful and quirky makeup brands — like Korea's Fwee and China's Flower Knows…

How Your Favorite Content Creators Are Preparing for a Potential TikTok Ban

From makeup maven Golloria George to "skin care fairy godmother" Charlotte Palermino, 10 beauty and lifestyle…

AI-powered Beauty Insights Platform Daash Intelligence Raises $5.5 Million Seed Investment

The start-up offers predictive commerce insights meant to inform product development, launch forecasting and…

Is Makeup Becoming Less Impulse Purchase-worthy?

Makeup, long considered the ultimate accessible beauty splurge, was the sole category to decline in total…

L’Oréal’s Newest Skin Care Device Wants to Measure the Concerns You Can’t See Yet

Five years in the making, L'Oréal Cell Bioprint marks a breakthrough in the beauty giant's efforts to…

Best Makeup at Golden Globes 2025

Cat-eye flicks, nude tones and statement lips were abound on the red carpet.

The Best Makeup Looks in Golden Globes History

From Jenna Ortega's Sophia Loren-inspired glam in 2023 to Megan Fox's trademark sunkissed glow on the red…

Sephora’s First Female CEO Artemis Patrick to Receive Parsons Honor

The retailer's North America president and chief will be honored at the 76th annual Parsons Benefit taking…

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