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Esta presentación tiene por objetivo exponer dos esquemas básicos sobre el desarrollo de las estrategias empresariales, a fin de ofrecer al ejecutivo empresarial un paquete de alternativas para la toma de decisiones de la alta dirección; esto a través de una serie de ejemplos que buscan ilustrar la propuesta específica.
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ESTRATEGIA EMPRESARIAL: CONCEPTOS, TEORÍAS Y PRINCIPALES HERRAMIENTAS, 2012
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