FMCG market in India
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Recent papers in FMCG market in India
A company's performance significantly depends on how well a company manages its finances keeping in view the short term hurdles and long term goals. One objective of financial statement analysis is to determine firm value. Research... more
An overview of how the transactions are processed in Dabur India Ltd. and application of SAP in Cash management system. Cash Management comprises of a series of activities aimed at efficiently handling the inflow and outflow of cash. This... more
Last few decades, In India, the demand of green products is growing faster due to the increased interest of consumers towards Eco-friendly product. Fast moving consumers goods are one of the best goods among them. In this research paper... more
M&A is broadly accepted corporate restructuring procedure in present financial situation. In each industry, organizations acknowledge this system for their quick development and improvement. In the nation like India FMCG part is having a... more
This article facilitates deeper insight into label-related consumer information acquisition behaviour. An integrated framework of label information search (LIS) has been developed based on a synthesis of related literature and explorative... more
Indian Retail sector total market size is estimated to be around US$ 672 billion in 2016, thereby registering a CAGR of 7.74 per cent since 2000. Retail industry is expected to grow to US$ 1.3 trillion by 2020. Today, the retail... more
The test report by Uttar Pradesh Food Safety and Drug Administration blamed that MAGGI noodles (the flagship brand of Nestle) contained lead and monosodium glutamate (MSG) higher than the permissible limits. This news spread like fire... more
Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that... more
In the present globalized Marketing environment, the marketers has a cherished dream to capture a sizeable market share compared to his competitors. Particularly, in the Indian context there are innumerable opportunities for FMCG (Fast... more