Data for Good

Responsible data use that drives growth while protecting consumer privacy.

From hands-on training, in-depth reports and case studies, conferences, webinars, and face-to-face networking opportunities, the ANA, through our Data Excellence and Privacy practice, is committed to helping our members better understand how data analytics adoption can shape and drive consumer and business behavior — and dedicated to advocating for data excellence and privacy issues that affect the marketing industry.

Topics of Focus

Building a data-centric organization
Applying data visualization to drive storytelling
Optimizing clean rooms and second-party data applications
Ensuring data quality

Cookie-less solutions
Machine learning and artificial intelligence
Privacy and governance surrounding responsible data growth

Featured

Data Clean Rooms

Data clean rooms provide a secure and controlled environment which allows multiple companies, or divisions of a company, to bring data together in a collaboration exercise for an analysis of a consolidated data set.

download now (members only)

Data Visualization Playbook

A Picture Is Worth Infinite Words

The ANA's Data Visualization Playbook aims to equip marketers and practitioners with practical techniques and best practices to harness the full potential of data visualization.

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ANA Response Rate Report

The ANA Response Rate Report provides the tools and benchmarks needed to plan and optimize a marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

View the 2023 report (Members Only)

Getting the best data output for the 2024 Response Rate Report requires the best data input. Participate in the Response Rate Survey today!

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2022 report | 2021 report

Resources to Navigate Personal Information Collection and Storage.

With the ANA's extensive range of Data Privacy-focused content, guidelines, and events, marketers can master existing legislation and successfully navigate pending laws while still promoting brand growth.

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Connect with the ANA Community

Members Only One-Day Conferences

January 23	Unleashing Data-Driven Excellence: Highlights from the ANA Genius Awards (Virtual Only) Virtual Event (Eastern Time)
March 19	Driving Data for Growth: ANA’s 3rd Annual Data Conference Atlanta (In-Person Only) Atlanta

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Committees

January 30	Everything You Wanted to Know About Clean Rooms But Were Too Afraid to Ask
February 4	Analytics & Data Science
February 27	Data & Direct Marketing

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Webinars

February 25	Build Your Own Clean Room, and Realize Your Second Party Data Gold Mine Virtual
March 12	NEW! Email Marketing Tips Working RIGHT NOW! Virtual