
Aura Theoryâs Sarah Hodge Shares How She Built a Business on LAYERS of Aura Photography and Energy Analysis
A large part of local creative entrepreneur Sarah Hodgeâs business centers on leveraging energy as a means to connect, reflect and bring people together. She likens the aura, a pillar of her studies in energetic wellness, to the weather, so itâs perhaps not surprising that her Creative Mornings presentation had to be rescheduled due to a historic snowfall. A week later, Sarah and 45 of our closest friends gathered in The Garage with no snow in sight to learn more about how she LAYERS color, movement and energy as tools to inspire self-discovery and connection.
Raised in Virginia Beach, Sarah spent a large part of her young adulthood in San Diego before moving to Austin as a young adult, traveling throughout Central Texas as a nomadic artist, trailer-turned-art-store in tow! It was during her time in Austin that she discovered aura photography. Her enlightening journey began in 2017, learning from a renowned energy practitioner, an experience that allowed her to master the art of aura photography and analysis, a practice with which she fell in love.
âI fell in love with the opportunity to bring people back into their power and reflect back to them the things they may not yet see in themselves.â
In 2022, Sarah brought this passion home to Virginia Beach. Combining her background in yoga, mindfulness and creative entrepreneurship, Aura Theory was born. Since its inception, Sarahâs business has exceeded all of her expectations, having offered aura photography readings for countless individuals, corporate partners, special events and even for a handful of celebrities. Her work, she says, is all about helping people connect more deeply with themselves and with each other.
For this Creative Mornings gathering, Sarah brought in her âvery Jetsonsâ AuraCam 6,000, which makes her aura photography possible. Impressively walking us through the biofeedback technology, science and years of research that have gone into making this practice possible, itâs clear that Sarah loves what she does â a blend of science and spirituality: her sweet spot.
After a detailed overview of all things aura photography, Sarah selected a volunteer from the audience for whom to conduct a reading within what has become Aura Theoryâs iconic visual: a colorful yurt purposefully crafted to keep the experience intimate and energetically contained.
Holding up a beautifully colorful aura photograph â what she refers to as âa snapshot in timeâ â Sarah went on to provide a real-time reading, walking the audience through the meaning behind the colors, placements and tonalities visible in the picture. These photos, Sarah explains, are more mirror than message, sparking reflections and conversations that may not be possible without deep energetic introspection.
âJust as the human heart and the human brain both have vibrations, so too energy is physical. This is what aura photography taps into.â
Sarah sees aura photography as an extension of her ongoing exploration of the human spirit. When sheâs not in her newly opened studio, Sarah can be found traveling the world over, drawing inspiration from the places and people she encounters.
Her commitment to âwork in the lightâ and to reflect that light onto those with whom she collaborates is tangible. No doubt we all felt a little clearer-headed and energetically more open as we went about our lives that morning.
Learn more about Sarahâs work at AuraTheory.com or by following @aura.theory on Instagram. Sarahâs Aura Color Meaning Guide and Aura Color Quiz may also be found online.
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Written by CMVB volunteer blogger Valeria L. Palmertree
Join us every third Friday in 2025 as we explore, along with 236 other cities in 69 countries around the world, 12 new themes in a face-to-face community format. Past themes have included Cycle, Rhythm, Endurance, Ritual and Reflection. Marchâs theme is PARALLEL, and our speaker will be Valeria L. Palmertree of The Palm Tree Type.
CM also has virtual field trips and a database of previous talks to enjoy and explore at home.