She describes Jaime Levy, an “early true believer” in new media who, in a few years during the mid-’90s, went from celebrity cyberslacker to pioneer e-zine editor to casualty of the dot-com bubble burst.

And in 1994 — more than a decade before Facebook launched — body modification enthusiasts started their own social media platform: the Body Modification E-zine, or BME.

It named its glossy English-language e-zine after the town, and beheaded its victims, including Peter Kassig, an American aid worker, in its foothills.

But the specialty e-zine Campaigns and Elections predicts that the political yard sign may soon go the way of whistle-stop speeches and baby kissing.

This story was originally posted on The Customer Edge, an e-zine for Marketing, Commerce, Sales and Service leaders.