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Roseville
Roseville
Roseville
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Roseville

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Contrary to popular notion (and the city's street and welcome signs, which feature an iconic rose bloom), Roseville is not named after the flower but after Denison Rose, a hero of the War of 1812. His son William Rose was named the first postmaster in 1836. Roseville incorporated as a village in 1926 and as a city in 1958. Known as a "bedroom community" because of its location halfway between Detroit and Mount Clemens, the city reached its maximum population in 1970. Today, Roseville is experiencing a major commercial boom that includes a renovation of Macomb Mall, one of the first malls in the country.
LanguageEnglish
Release dateSep 28, 2015
ISBN9781439653357
Roseville
Author

John Minnis

John Minnis has more than 25 years of experience as an editor and journalist. Lauren Beaver is a Michigan State University student pursuing a career in book publishing. Photographs included in Michigan State Fair are courtesy of the Burton Historical Collection of the Detroit Public Library, Wayne State University's Walter P. Reuther Library, Michigan and state fair archives, and promoter Bob Harris. This book will serve as a lasting memory of the Nation's Oldest State Fair.

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    Roseville - John Minnis

    Library.

    INTRODUCTION

    Roseville incorporated as a city in 1958, but the region has had an even longer history.

    Gertrude Stein once opined, A rose is a rose is a rose, but the denizens of Roseville staged a couple of colorful battles over the name of the community. The eventual winner was Denison Rose, a hero from the War of 1812. The fledgling farming community merited its first postmaster in 1836, when tavern-keeper William Rose was appointed by Andrew Jackson’s irascible postmaster, Amos Kendall. The post office became known as the Roseville Post Office in honor of his father, Denison. Eventually, that name stuck to the community.

    Before that, Irish settlers had engineered the change of the name from Orange Township to Erin Township, exchanging the English king of the Glorious Revolution, William of Orange, for the Gaelic word for Ireland. Later, when a wooden-plank toll road was constructed between Detroit and Mount Clemens, the community, including what is now Eastpointe, was simply referred to as Halfway, perhaps shorthand for the middle of nowhere. Photographs in this book attest to the rudimentary nature of the settlement of Halfway at that time, though by the turn of the 20th century it boasted a tollhouse, general store, repair shop, and hotel for travelers. That plank road eventually became Gratiot Avenue (M-3), with a key junction at Utica Road, the heart of modern Roseville’s downtown. Utica Junction was yet another contender for the community’s name. In the end, Roseville prevailed. The tollgate sign giving the rates of toll now hangs in the city library.

    Clearly, religion was important to the early settlers, and they established several churches that still stand as landmarks in the city. The oldest, St. Mark Lutheran Church, founded in 1853, was later built in the idyllic triangle formed by East Park and West Park Streets and 11 Mile Road. Erin Presbyterian Church followed in 1860, east of the intersection of Gratiot Avenue and Common Road, and Sacred Heart Catholic Church appeared a year later at Utica Junction. As a mother church, Sacred Heart gave birth to Roseville parishes St. Athanasius, Holy Innocents, St. Angela, and St. Donald, along with some 18 other parishes carved from its territory. The church eventually hosted a primary, secondary, junior high, and finally a high school, which closed in 1971. Since demolished, parochial school land was repurposed for an expansion of the church cemetery.

    In 1895, the Rapid Railway Company established the interurban, an electric streetcar service, connecting Detroit to Mount Clemens and eventually Port Huron. The interurban’s first carbarn and powerhouse were in Roseville, north of 11 Mile Road, with the tracks running adjacent to the Fort Gratiot Plank Road. Streetcars operated for 35 years until the popularity of automobiles and the collapse of the economy caused their demise in 1930.

    As one mode of transport faded away, another was rising. Michigan’s first commercial airport, Packard Field, opened at Gratiot Avenue and Frazho Road in 1919 on a portion of the Templeton farm. It drew its name from Packard Motor Car Company, which built an early fighter plane near the end of World War I. The field was later known as Hartung Airport, hosting air shows, training, and aircraft development. The complex played a significant role in the development of aviation in Macomb County.

    Aviation innovation gave way to commercial innovation when Michigan’s first shopping center replaced the airport. The Eastgate Shopping Center, with its block-towered Federal Department Store, was constructed on the site in 1954. Although Federal and its tower were destroyed by a fire in 1978, Eastgate Shopping Center remains open today.

    The seat of government for the city has endured several permutations. In 1886, the Erin Township Hall was built at the corner of Gratiot Avenue and 11 Mile Road. At one time, this building was the town hall for the present cities of Eastpointe, Roseville, St. Clair Shores, and part of Fraser. Roseville incorporated as a village in 1926, with John Asmus elected as its first president. When the Roseville Municipal Building was constructed in 1929 at the corner of Gratiot and Meier Road, both the village and township offices were moved into it. The present municipal complex, at Gratiot just south of Common Road, was constructed in 1974.

    In the aftermath of World War II, with the GI Bill offering easy financing, Roseville experienced a population explosion. It peaked at just over 60,000 in the census of 1970 and has hovered around 50,000 since the new millennium. The new city elected its first mayor, Arthur Waterman, in 1958 and developed rapidly in the 1950s and 1960s. The development of the interstate freeway had a big impact on Roseville. I-94 forms half of its eastern border, while I-696 bisected the city at 11 Mile Road. It was now easy for residents and visitors to travel quickly in almost any direction. Parallel to the commercial thoroughfare of Gratiot Avenue, Groesbeck Avenue (M-97), with its many tool shops, factories, and industrial parks, became an important manufacturing strip.

    As Roseville grew as a commercial center, it attracted new styles of suburban life. The Art Deco green Roseville Theatre built in 1927 at Utica Junction was joined by the Gratiot Drive-In with its waterfall, playground, and massive screen, operating from 1948 to 1984 despite young patrons hiding in the car trunk or scaling the back fence to avoid admission fees. Eastgate Shopping Center with its iconic nuclear sign, Korvette’s at 12 Mile Road (now known as Roseville Towne Center), and Macomb Mall, an early regional shopping center, brought shoppers from as far away as Canada to Roseville.

    The expanding car culture brought about cruising Gratiot Avenue and fast-food establishments like Top Hat with its red and white ceramic tile, A&W with its carhops, Susie Q with its stainless-steel rotating cone, McDonald’s, and Burger King to the strip, along with summer evenings of teenage hijinks. Early innovators like the Detroit Italian Bakery and Terry’s Submarines spawned

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