INTRODUCTION OF AUTHORS

CONTENT

PROLOGUE (Michael Schaefer)

INFLUENCE OF PROCESSES WITHIN THE EU ON THE POSSIBILITY OF UKRAINE'S INTEGRATION INTO THE EUROPEAN STRUCTURES (Tetiana Bogolib)

INCLUSIVE INNOVATIONS IN REGIONAL DEVELOPMENT OVERCOME POLARITY (Liubov Fedulova, Anna Prysyazhnyuk)

CRITICISM OF DIFFERENT RETURN REQUIREMENTS IN THE CASE OF CAPITALS OF VARIOUS ORIGINS (Lajos Juhász)

HR-BRANDING AS THE MECHANISM FOR RISING REGIONS' COMPETITIVENESS IN UKRAINE (Oksana Getman)

INNOVATIONS IN THE SOCIAL SECURITY POLICY OF UKRAINE (Michael Schaefer, Oksana Getman)

SPECIFICATIONS OF THE VENTURE CAPITAL INVESTMENTS IN THE UKRAINIAN IT INDUSTRY (Pavlo Kukhta, Lesya Olikh)

MODERN NONLINEAR AND ASYMMETRIC ECONOMETRIC MODELING OF SOCIO-ECONOMIC PROCESSES (Iryna Lukianenko, Marianna Oliskevych)

CREATION OF THE INNOVATIVE GREEN BUSINESS PLATFORM BASED ON THE RICARDIAN COMPARATIVE ADVANTAGE MODEL AND THE PARIS AGREEMENT (Krasimir Nikolov)

HOUSEHOLD MANAGEMENTAS MAIN LINK OF NANO-TECHNOLOGIES GLOBAL MARKETS FORMING (Tetiana Ostapenko)

COMPARATIVE ANALYSIS OF INNOVATIVE PRACTICES IN HUMAN RESOURCE MANAGEMENT (Miroslava Peicheva)

OVERVIEW OF VEGETARIAN AND CARNIVOROUS DIET IN HEALTH (Aleksandrs Rubanovskis)

LAND MONITORING: MODELING AND EVALUATION (Vira Shchepak)

POSTSCRIPTUM

PROLOGUE

The Century is going forward and communication and innovation becomes more and more important!Unfortunately, many companies and educational institutions still work and teach as they did decades ago and also teaching materials and methods often have the status of the 90s.

International business, travel and education are now becoming increasingly important and are changing fast. The world knowledge doubles every four years nowadays, in some specialties as IT-Technology even faster.

This means that modern education must keep pace with the time, with new and innovative ways to share experiences as well as the improvement of skills in a rapidly changing global and modern scientific world.

Innovative development takes place simultaneously at all levels, not limited to issues, trends or activities. Stagnation means regression. Modern education and training needs new methods and modern forms, which must be adjusted to global communication and life-style.

Also globalization faces companies increasingly with new and greater challenges in competing for market share. The rapid development of technology and the change of customer behavior require complex and efficient operational management as well as innovative ideas as an existential necessity for the success of businesses today.

The Association 1901 SEPKE is fighting for improvement in educational sphere and to combine practice with theory between business entities and educational institutions.

But very often we see, that it does not lack on good or innovative ideas but on the acceptation and fate into their realization. Mostly people are too conservative and continue as usual, we did it always this way, why should we change if it worked in the past are the most common excuses for old fashioned stability.

It is even possible to observe, that the world around them is changing rapidly, but the managers or leaders do not see this and risk their employees to lose their work not adapting to the changing market.

All leaders have a responsibility for their employees, not only for the shareholders. This is often forgotten.

Of course, if the cost increase, it is easier to move the factory to a country with lower cost for work force, but the management often forgets, that these people in those countries are not able to buy these products and people in the previous country, who lost their work cannot buy them either anymore.

Educational institutions do teach old fashioned, do not adopt to modern methods or knowledge and are wondering at the same time, that students become less and less every year? Educational institutions are also business entities, their client is called student and without students, sooner or earlier they are running out of income too, no matter if this income is financed by government or by private payments of students. So, there is also a need for innovative projects and changes in every day live and work.

But of course, each change is also a risk, which needs to be calculated and recognized carefully to avoid failure and to succeed on the long term.

Changes need fate, bravery and visionary ideas and also people believing in them and realizing them.

For this reason, we are creating a network among European Universities, educational institutions and business entities to further research the impact of globalization, demographic development and other factors on SMEs and to publish the results in future common scientific publications.

Old times are gone, only innovative and modern thinking institutions will survive and will find new profitable niches to establish and secure their future existence.

The SBA (Small Business Act) targets to secure and strengthen the economy in European countries, but how should young people create SMEs without specific and modern practical education? It is necessary to focus on criteria and parameters of labor efficiency and employment security of youth which is crucial for reducing expenditures for the state and to increase taxes at the same time. Only modern education in economic sphere including practical experience for young students will give them the knowledge and possibility to create own businesses and to become young professionals.

But despite of all positive efforts in modern life and business we also have to talk about "business stress as a result of evolution of social and economic systems to strengtheninnovative management. Without thinking about such facts, all other efforts are worthless because time of decision making got shorter with modern technology as well as the pressure rises for management and leaders which we have to cope with. Modern sicknesses such as burn out" are results of such changes and business stress damaging the economy year by year.

Modern businesses are focused on topics where people a couple of years ago just smiled about and called it nonsense. For example, network-marketing and recommendation-marketing came up several years ago and are quite successful in the sphere of wellness and food supplements. These kinds of business established a complete new way of trading and marketing without huge stores, shops etc. and are focused only on consumers' recommendation.

When we talk about other forms of modern business then we will find out that many countries changed governmental functions to private partnerships and such ways are possible to improve and to give positive examples to other countries. All those forms are possible to be done by SMEs. But one example of SMEs in the past and the future is tourism, which always was based on small enterprises, mostly family businesses when talking about hotels, restaurants, etc.

In this sphere, there is also a huge market and possibility to establish and create SMEs according to the SBA of European Union and many others.

Our aim is to further show practical examples and to work together in a network among universities to further establish SMEs as so called junior enterprises and to give young students the first real practical experience during their study.

We are thankful to all authors taking part in this publications and hope for further cooperation ad research in this sphere. Thank you for your attention!

INFLUENCE OF PROCESSES WITHIN THE EU ON THE POSSIBILITY OF UKRAINE'S INTEGRATION INTO THE EUROPEAN STRUCTURES

The processes taking place within the European Union, to a large extent determine its capabilities and format of cooperation with the third countries, including those that pose integration into EU structures as their strategic goal. In 2014, Ukraine signed an association agreement with the EU, but until this time the association agreement is not ratified. Ukraine is not fulfilling its obligations: corruption is triumphing at the highest governmental level; structural reforms are proclaimed, but not implemented; Ukraine's population is significantly differentiated. On this basis, it is important to assess the prospects of Ukraine's European integration in the context of its potential and national development trends. It should be clearly understood that not only the EU ability to further expand, but also its attractiveness to potential new members are highly dependent on the degree of success of the EU's internal reforms, and especially on how to ensure European Union's leading role in innovative development and the ability to ensure a relative stability in the conditions global tectonic shifts that will likely determine the global development prospects in the coming decades. In this aspect EU transition to a new institutional format provided by the Lisbon Treaty and the future real effectiveness and the real consequences of this process play a very important role. Moreover, it should be borne in mind that the occurrence within this process of certain partial improvements for individual participants is not identical to the presence of global optimum for the EU system as awhole.

For Ukraine, with its heightened sensitivity to the issues of national sovereignty, of course, the more favourable is the fact that the adopted text of the Lisbon Treaty, compared with the version which was previously proposed to adopt in the framework of the EU Draft Constitution, significantly weakens the supranational point in EU activities. Today Ukraine is in the armed conflict, economic and political crisis. Problematic issues also include the issue of nationalities, contradictions within Ukraine concerning a national idea. The majority of Ukrainians do not accept national chauvinism that leads to an exacerbation of the issue of nationalities. Within the framework of the draft EU Constitution instead of the introduction of European laws category in two varieties: the European Lawand the Framework Law, as a result only general references to EU legislation (Union Law) and the approximation of laws remained.

However, a kind of split in the formation and implementation of economic policy has become the result of such a policy of compromise in the development of the European integration process: if the monetary policy in the euro area is in the exclusive competence of the communitarian organ, i.e. the European Central Bank, the competence in the field of financial policy is carried out independently by the Member States (albeit with coordination of the Union's bodies on the basis of general principles approved by the EU Council), that is it forms the scope of competences distribution. This duality of the monetary and fiscal policy objectively weakens the unity of the macroeconomic regulation system in the EU, and therefore makes the European Union more vulnerable to global economic shocks. Ukraine should take into account all the processes taking place in the EU and not to dictate its own conditions, but to learn to live according to the principles of the European Union regarding the issues of economy, and policy and national contradictions. Therefore, the topic of Ukraine's integration into the European structures is relevant both for Ukraine and the EU.

Research methodology: The bases of the study are legal acts of the EU, scientific works of scientists, and statistics data. When writing this article, we used the method of theoretical generalization, analysis and synthesis, analogy method, statistical analysis, abstraction and concretization, which enabled us to conduct a comprehensive study.

INSTITUTIONAL REFORM OF THE EU

The reforms carried out in the EU have significantly expanded the powers of the EU member states. For the first time the national parliaments have received a direct right to intervene in the decision-making process within the system of the EU institutions, which enhances the guarantee that the European integration process is developed for the benefit of the EU member states. This is positive for Ukraine too, because the structure of the EU will reduce the range of conflicts that arise from the sequential backlog in Ukraine. However, on the other hand, this ground-breaking innovation encounters the following countertendency: a significant expansion of the principle of the qualifying majority in the decision-making instead of the previously prevailing unanimity principle. Ukraine should take into account the provisions of the Lisbon Declaration on ensuring the rights of EU citizens. In Ukraine in 2014-2017 the rights of citizens and especially the freedom of speech is systematically violated. With the growing heterogeneity of the EU composition in terms of development of individual member states and national socio-economic models, it is becoming more difficult to implement any agreed European social and economic model. Great Britain, Italy and the problems of Greece can be an example.

Adopted format of the EU institutional reform is not always sufficient to ensure the effective functioning of the system for harmonization of national interests of 27 member countries. For example, Germany's position on migrants from the East caused protest in many EU countries, signing of an association agreement with Ukraine for more than two years cannot be agreed and ratified by a number of European Union member states.

Prospects for Ukraine's entry into the EU are directly dependent on the current domestic institutional EU reform. Opinion of a separate country becomes the base. As the experience of last three years showed, Ukraine was not ready to live the laws of the European Union, the main problem for Ukraine is the lack of governmental desire to make reforms and to develop the state; the reforms are discussed but not implemented.

The processes of globalization and global trade liberalization within the WTO have serious impact on the integration process within the EU. Globalization, world trade liberalization has led to the devaluation of such relatively simple and obvious benefits of EU membership, as the obstacle-free economic cycle, increased competition, as similar mode can be set up in the global economy as a whole. Under these conditions, not free trade relations and issues of customs tariffs but the positive integration measures: coordination of economic policies, mutual adjustment of economic structures of the countries, the implementation of major cooperation projects have a large multiplier effect. Thus, in terms of progress of the global regulation system (in the periodafterthefirstwave ofthe global crisis of 2008-2009 there was no viable alternative; duringthe global crisis of2015-2016 there wasa similarsituation), important changeswill occur in the Europeanintegration mechanisms in the nearest future.

Following the elections in France and Germany, the European Union may evolve along two lines. The first line will be associated with the strengthening of the complementarity principle in the EU's management structures. This will discharge the European Union communitarian organs from unnecessarily large amount of features focused at the level of the EU governing bodies; they will be partially transferred to the national and regional level.

In particular, the issues of agricultural policy, and reduction of costs for these purposes in the EU budget. Conversely, there is a greater concentration of joint efforts and pooled resources on strategically important issues that have decisive importance for the global competition success. We are primarily talking about the issues of science and technology policy and the policy of information technologies development, which are the most important areas of economic cooperation. Ukraine should take into account and be ready to such promising changes in priorities within the EU.

Another key trend in the EU evolution is the long-term changes in the structural configuration of the European integration process. Moreover, its spatial configuration is different with respect to different areas of economic cooperation.

In several key areas, including the development of scientific and technological spaces, the creation of modern infrastructure (communications and transport), the development of new, non-conventional energy sources, manufacturing of products for environmentally sustainable development, and possibly a number of others, the integration process within the EU will be the basis of EU's movement out of its bounds: the development of a wider process of European economic space and even greater process within theEurasian space, which do not necessarily have to be identical to the governing bodies of the European Union.

The current and future reforms in the expanded EU will have significant long-term effects that can change significantly in the long term the priorities, mechanisms and spatial scope of the European Union's activities. In the future, we will deal with a different Union, and to be integrated into its structure Ukraine will need to apply revised approaches to its integration policy, taking into account the EU realities, and its development strategies.

In these circumstances development of Ukrainian rational strategy of relations with the EU should not focus on political activity in the direction of getting promises regarding guaranteed membership in the European Union, which for many years, and especially now forms the basis of Ukrainian European integration policy. Ukraine needs, first of all, to fulfil its commitments to the EU to become a European country.

This strategy should have a proper adaptability to possible alternatives and variations in the long-term EU development and include (as an option) membership in the Union, and the possibility of an integration-type relations without membership: implementation of a model of relations within the Europe-wide (or wider Euro-Asian) economic area, which the countries participating in the EEA have today.However, the process of adaptation to the EU strategy should not turn during the Ukrainian European integration into passive submission to the dominant EU principles as this could do great harm to