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Summary of Adam Atler's Irresistible
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Get the Summary of Adam Atler's Irresistible in 20 minutes. Please note: This is a summary & not the original book.Original book introduction: Welcome to the age of behavioral addiction-an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist
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Summary of Adam Atler's Irresistible - IRB Media
IDB books
Summary of Adam Alter’s Irresistible
First published by IDB books 2020
Copyright © 2020 by IDB books
All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.
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Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights for Chapter 4
Insights for Chapter 5
Insights for Chapter 6
Insights from Chapter 7
Insights for Chapter 8
Chapter 9 Insights
Insights for Chapter 10
Insights for Chapter 11
Insights for Chapter 18
Insights from Chapter 1
#1
The average person spends 3 hours a day on their phone, which is 11 years of their life wasted.
#2
Smart phones and video games are addictive and make it hard for people to communicate with others in the real world.
#3
Technology is addictive because it is a drug. It releases endorphins and dopamine, which are neurotransmitters that make us feel good.
#4
Humans are hard-wired from birth to stare at moving objects, because moving
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