Case Studies

Key learnings from well-known brands across major industries.

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MSS Media Leverages GroundTruth Solutions to Spread Stroke Awareness, Reaching Over 100k Users in Baltimore County

MSS Media partnered with GroundTruth to bring awareness to communities in key zip codes within Baltimore County about how to spot and report stroke symptoms. This campaign leveraged both English and Spanish ads, resulting in a 0.33% click-through rate and almost 5k clicks in three months, ensuring each advertising dollar spent achieved ROI.

December 13, 2024

Artful Insights: The Mint Museum’s Success Using GroundTruth Solutions to Drive Visitor Foot Traffic

The Mint Museum, an art museum in Charlotte, North Carolina, tapped into GroundTruth's innovative marketing solutions to connect with audiences in the area and increase foot traffic. In a one month time period, the campaign resulted in 998 visits, with an effective cost per visit of just $1.00.

November 12, 2024

Dr. Scholl’s Campaign Results in 13k Products Added to Cart

Read how Dr. Scholl's campaign with GroundTruth drove 13K+ products added to carts, boosting ROI through precise location targeting.

November 11, 2024

Driving Engagement: Meguiar’s Achieves 5X Return on Ad Spend with GroundTruth’s Precision Targeting

Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax. Over a concentrated three-week period, the campaign successfully led to more than 75K visits to designated locations by leveraging precise targeting strategies on mobile platforms.

October 2, 2024

Sweet Success: How Honey Dew Leveraged GroundTruth CTV to Drive Brand Buzz and Store Traffic

The brand and their agency partners, Goodway Group and Mediaworks, tapped GroundTruth to drive visitation to specified locations and increase awareness for their “give one, get one” gift card campaign.

October 1, 2024

Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County

Martin County worked with GroundTruth to drive visitation rates among tourists interested in outdoor activities and a natural paradise.

April 24, 2024

GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto

Discover how Alpha Media leveraged GroundTruth's media platform and location-based targeting tactics to assist Sharp Auto in boosting foot traffic and achieving an effective cost per visit for the auto dealership.

April 2, 2024

Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift

Read how Dave's Hot Chicken used GroundTruth's location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.

February 7, 2024

Ulta Beauty

How location data enhanced Ulta Beauty’s new store opening media strategy.

February 1, 2024

Yachak Mate Organic Energy Tea

How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.

January 28, 2024

Coach

How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.

January 20, 2024

Case Studies

MSS Media Leverages GroundTruth Solutions to Spread Stroke Awareness, Reaching Over 100k Users in Baltimore County

Artful Insights: The Mint Museum’s Success Using GroundTruth Solutions to Drive Visitor Foot Traffic

Dr. Scholl’s Campaign Results in 13k Products Added to Cart

Driving Engagement: Meguiar’s Achieves 5X Return on Ad Spend with GroundTruth’s Precision Targeting

Sweet Success: How Honey Dew Leveraged GroundTruth CTV to Drive Brand Buzz and Store Traffic

Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County

GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto

Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift

Ulta Beauty

Yachak Mate Organic Energy Tea

Coach

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