IAB PlayFronts 2025

Conference - Convene 360 Madison Avenue, New York City

Apr 1, 2025 / 8:00 am – 6:00 pm EST

Request a Pass

IAB upgraded our sign-on and online registration process. Returning users, please reset your password to register for this event. For directions on resetting your password, please visit: https://www.iab.com/new-single-sign-on-sso/

Overview

The IAB PlayFronts, is the premier annual marketplace dedicated to showcasing advertising and partnership opportunities in the dynamic gaming industry. This year’s event featured insightful panel discussions, high-profile speakers, and interactive sessions that illuminated the ever-evolving gaming landscape, emphasized the effectiveness of gaming as a marketing platform, and showcased a myriad of creative opportunities available for brands.

See highlights from the 2024 IAB PlayFronts below.