After the Doris Day/Rock Hudson era, America was moving into the era of the psychedelic sixties. Relationships in movies were less about playing the games of the fifties and more about being direct. So, you are more likely to see a woman be the aggressor in the later sixties. The female lead in this movie chases Elvis until he catches her. The dream sequence is less like a Dali painting than those in the fifties and more psychedelic in lighting. Some seem to equate "kooky" with the sixties, perhaps due to the influence of drugs, and that carries through in this plot and the characterization of the female lead. One might call this film a sex farce set midst the California lifestyle.

I enjoyed this film. Though the story was silly, the energy of the film was upbeat and fun. The women were beautiful, the music was consequential and Elvis actually seemed to be enjoying himself at times (did you ever notice how he seldom smiles in some of his films?). Yes, there are plenty of cinema clichés and some throwaway scenes, but I enjoyed the kooky chemistry between Elvis and Bernice. Injecting the obligatory Elvis fistfight does not help the story or the pacing, but Elvis manages to move the story along with his personality. See Viva Las Vegas for a film with real magnetism between the stars.