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Marketing courses

If you want to work in marketing, gain insights for your business, or simply understand more about consumer behaviour, then our range of marketing courses can help.

Designing an app

MarketingDegrees 

Stage 1120 credits
Stage 2120 credits
Stage 3120 credits
Total of 360 credits 

How long will it take?

Part time: 16–18 hours per week for 6 years
Full time: 32–36 hours per week for 3 years

Degrees in Marketing

MarketingDiplomas 

Stage 1120 credits
Stage 2120 credits
Total of 240 credits 

How long will it take?

Part time: 16–18 hours per week for 4 years
Full time: 32–36 hours per week for 2 years

Diplomas in Marketing

MarketingCertificates 

Stage 1120 credits
Total of 120 credits 

How long will it take?

Part time: 16–18 hours per week for 2 years
Full time: 32–36 hours per week for 1 year

Certificates in Marketing

Why study Marketing with The Open University?

Our BA (Honours) Marketing and Business Management is accredited by The Chartered Institute of Marketing (CIM). By completing this degree you'll qualify for exemptions towards CIM Certificates and Diplomas.

You can also study marketing as part of a qualification that covers other aspects of business and management, computing and IT or business and a modern language to suit your interests or needs.

The benefits of studying marketing with us:

  • Develop your understanding of why customers buy and how marketers can influence their buying.
  • Learn how the latest marketing trends and emerging practices, such as social and environmental sustainability, are applied in different contexts.
  • Incorporate marketing as part of a qualification that covers other aspects of business and management or computing and IT.
  • Be reassured by the quality of our teaching. We’re proud to be part of an elite and exclusive group of only 1% of global business schools that are triple-accredited.

Careers in Marketing

Marketing is one of the most in-demand skills as it is a key component of any business operation. Businesses rely on professionals with marketing skills to create awareness of their brand, increase sales, and make informed decisions. This can involve analysing strategies and customer perceptions to make insightful business decisions and create engaging communications.

Those who study marketing develop a diverse set of skills that can be applied to a career in:

  • account management
  • advertising
  • brand and product management
  • creative and cultural industries
  • marketing research
  • public relations.

Looking for something other than a qualification?

The majority of our modules can be studied by themselves, on a stand-alone basis. If you later choose to work towards a qualification, you may be able to count your study towards it.

See our full list of Marketing modules

Marketing short courses

Quickly develop marketing skills and knowledge and stay up-to-date with the latest digital marketing tactics, strategies, and trends.

See our full list of Marketing short courses

All Marketing courses

Browse all the Marketing courses we offer – certificates, diplomas and degrees.

See our full list of Marketing courses

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