Pepperika is an online Indian pickle business based in San Diego that targets young females, 20 to 40 years of age, who are looking for the delicious, mouthwatering, and healthy pickles to try, without the guilt of wasting large quantities of it. The objective of this project is to introduce a new brand strategy and create enthusiasm among the audience to try Indian pickles.

Here's a package design done by me for the Indian Pickle brand called 'The Achaari' Generations and more generations to come but why a generation gap. The achaari squeezes itself in between and fills the generation gap of pickling. Tempting flavours and secret spices, are best reasons to taste Achaari once.

In her first column, our Mumbai correspondent Payal Khandelwal cherry picks some standout Indian food and drink packaging designs that craft modern stories with cultural nuance.

Chikki is a healthy Indian confection, made with pure jaggery commonly combined with roasted Nuts. Gud-Nut by grandma is a traditional handcrafted Chikki that represents the authenticity of its process and pure ingredients. The challenge was to stand out among modern & contemporary Chikki brands & to design packaging that enhances the product value and…

Ajnala foods approached us to make a packaging design for Chaat Masala Seasoning. The brief was to make something really colorful, bright, and something that emotionally also connects to the consum…

Graphic Design, Illustration, Branding

Takeaway packaging designed for Giggling Squid, which needed to be as colourful as the rest of the brand we created, as well as the food & the in-store experience of the restaurant. This carousel shows the various packshots of the takeaway sleeves which use the squid & flower blend illustrations we created for the brand assets. By SAINT Design London #WeDoReallyNiceStuff

Agency: Simon Pendry CreativeCreative Director: Simon PendryLocation: AustraliaProject Type: ProducedClient: Green SaffronProduct Launch Location: EuropePackaging Contents: Spice BlendsPackaging Su…

With 500 recipes, Sonal Ved's Tiffin shows that Indian food is so much more than dosa and chicken tikka.

Agency: Roy StudioKhandsari Sugar: Gond Art- Gati RitaWild Red Rice: Gond Art- Suresh KumarRoyal Black Rice: Gond Art- Suresh KumarHimalayan Rajma Beans:Art- Mukesh VariaAncient Quinoa: Gond Art- S…