Taking years off of our faces isn’t only achieved with good skincare, genes, or even botox! Nope, there’s this little magical thing called MAKEUP that every single one of us can easily use to shave a couple years off the...Read More

Trish McEvoy should know the secret of looking fabulous at any age. She started her world-famous cosmetics brand at 25, and has dedicated her career t...

Foundation for women over 40 isn’t just about covering stuff up; it’s about making your skin look flawless and letting your natural beauty shine. For us, that means picking foundations that understand mature skin’s needs. Here’s the scoop on some awesome options for us Gen Xers, Baby Boomers, and yes, even some Millennials.

Makeup after 40 isn't that different than at any other age, hover certain mistakes are less forgiving at some point in life.

Kate | Makeup Tips on Instagram: "Best Makeup Tips for Women Over 40! Which tip is your favorite?? Let me know below if you want to see part II!? 💛 #over40beauty #makeuptricks #beautysecrets #hollywoodmakeup #makeuptricks #matureskinmakeup #makeuptalk #makeup101 #makeup #beauty"

As women age, they often wonder if they should continue to wear eyeliner. After all, many people think that it is only meant for younger women. However, there are many benefits to wearing eyeliner for older women that cannot be ignored. In this article, I will discuss how to choose the right eyeliner suitable for older women, how to apply it correctly, and what to do if you make a mistake. So don’t be afraid to rock the liner look, no matter what your age.

Kate | Makeup Tips on Instagram: "My Makeup Non Negotiables for My Over 40 Clients A few of the things that I will always do to ensure you feel like the best version of you! 🤍🤍 #makeupprep #makeupover40 #beautyover40 #beautysecrets #promakeup #promua #mua #facialoil"

Aging can take its toll on us emotionally and physically, and women may feel that wearing makeup can hide their age. But after 40, women sometimes find that keeping their face fresh and natural is the best way to boost their confidence.

Still wearing makeup at 40 like you did at 20? No way. Because many techniques and products are simply no longer good enough for mature skin. That's why we'd rather listen to these eight beauty tips from a make-up artist who specialises in make-up for women over 40.