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    Target Market: Average Annual Family Income Breakdown - Eastern Visayas

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    Rouella May Altar
    The document discusses the target market for a product in Eastern Visayas, Philippines. It provides data on average annual family income which is PHP 125,731 with PHP 21,661 in savings. It also shows that the largest percentage of family expenditures is on food at 41.6% while rent accounts for 12.7% of expenditures. Finally, it shares that families with incomes over PHP 250,000 spend the highest percentage (11.8%) of their budget on rent.

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    Target Market: Average Annual Family Income Breakdown - Eastern Visayas

    Uploaded by

    Rouella May Altar
    27 views2 pages
    The document discusses the target market for a product in Eastern Visayas, Philippines. It provides data on average annual family income which is PHP 125,731 with PHP 21,661 in savings. It also shows that the largest percentage of family expenditures is on food at 41.6% while rent accounts for 12.7% of expenditures. Finally, it shares that families with incomes over PHP 250,000 spend the highest percentage (11.8%) of their budget on rent.

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    The document discusses the target market for a product in Eastern Visayas, Philippines. It provides data on average annual family income which is PHP 125,731 with PHP 21,661 in savings. It also shows that the largest percentage of family expenditures is on food at 41.6% while rent accounts for 12.7% of expenditures. Finally, it shares that families with incomes over PHP 250,000 spend the highest percentage (11.8%) of their budget on rent.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views2 pages

    Target Market: Average Annual Family Income Breakdown - Eastern Visayas

    Uploaded by

    Rouella May Altar
    The document discusses the target market for a product in Eastern Visayas, Philippines. It provides data on average annual family income which is PHP 125,731 with PHP 21,661 in savings. It also shows that the largest percentage of family expenditures is on food at 41.6% while rent accounts for 12.7% of expenditures. Finally, it shares that families with incomes over PHP 250,000 spend the highest percentage (11.8%) of their budget on rent.

    Copyright:

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    Target Market

    Figure 1.0

    Average Annual Family Income Breakdown - Eastern Visayas


    21,661.00

    Average Expenditure 104,070.00 Savings

    Average Income = Php 125,731.00


    Source: National Statistics Office 2006

    Figure 1.1

    Percentage Distribution of Total Family Expenditures by Expenditure Group 2006


    Food - 41.6%

    Rent - 12.7%
    Transportation & communication 8.2% Fuel, light and water - 7.6% Education - 4.4%

    RENT

    Personal care & effects - 3.7% Clothing, footwear & other wear Taxes paid

    Source: 2006 FIES - National Statistics Office

    Table 1.0

    Distribution of Total Family Expenditure by Expenditure Group and Income Class


    Expense on Rent Income Classes
    Under 40,000 40,000 59,999 60,000 99,999 1,000,000 249,999 250,000 & Over

    In Php
    351,540 642,040 1,278,900 2,263,079 3,457,164

    Percent 8.1 7.0 7.5 9.1 11.8

    Total No. of Families (in thousands) 132 180 232 182 88

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