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    A Presentation On: Hindustan Unilever Limited

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    princerattan
    Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods (FMCG) company, a subsidiary of Unilever which holds 52% equity. HUL's products include food brands like Brooke Bond and Knorr, personal care brands like Lux, Lifebouy and Dove, and home care brands like Surf Excel and Rin. With over 42 factories across India, HUL generates around 45% of its annual sales of Rs. 17,524 crore from rural markets. HUL was formed in 1956 through the merger of three companies - Hindustan Vanaspati, Lever Brothers India, and United Traders. Its vision is to create a better

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    A Presentation On: Hindustan Unilever Limited

    Uploaded by

    princerattan
    21 views12 pages
    Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods (FMCG) company, a subsidiary of Unilever which holds 52% equity. HUL's products include food brands like Brooke Bond and Knorr, personal care brands like Lux, Lifebouy and Dove, and home care brands like Surf Excel and Rin. With over 42 factories across India, HUL generates around 45% of its annual sales of Rs. 17,524 crore from rural markets. HUL was formed in 1956 through the merger of three companies - Hindustan Vanaspati, Lever Brothers India, and United Traders. Its vision is to create a better

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    Profile,Mission,Vision,Product Line,Swot Analysis....

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    Hul Prestation

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    Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods (FMCG) company, a subsidiary of Unilever which holds 52% equity. HUL's products include food brands like Brooke Bond and Knorr, personal care brands like Lux, Lifebouy and Dove, and home care brands like Surf Excel and Rin. With over 42 factories across India, HUL generates around 45% of its annual sales of Rs. 17,524 crore from rural markets. HUL was formed in 1956 through the merger of three companies - Hindustan Vanaspati, Lever Brothers India, and United Traders. Its vision is to create a better

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21 views12 pages

    A Presentation On: Hindustan Unilever Limited

    Uploaded by

    princerattan
    Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods (FMCG) company, a subsidiary of Unilever which holds 52% equity. HUL's products include food brands like Brooke Bond and Knorr, personal care brands like Lux, Lifebouy and Dove, and home care brands like Surf Excel and Rin. With over 42 factories across India, HUL generates around 45% of its annual sales of Rs. 17,524 crore from rural markets. HUL was formed in 1956 through the merger of three companies - Hindustan Vanaspati, Lever Brothers India, and United Traders. Its vision is to create a better

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    A Presentation on

    HINDUSTAN UNILEVER LIMITED


    BY -:

    HINDUSTAN UNILEVER LTD.


    India's largest FMCG A subsidiary of Unilever which holds 52% of the equity 2 out of 3 Indians use its products Over 42 factories across India Around 45% of HULs sales turnover of Rs. 17,524 crore comes from rural markets, valued at around Rs. 8,000 crore

    HISTORY OF HUL
    In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it, began an era of marketing branded Fast Moving Consumer Goods (FMCG). Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim. Vanaspati was launched in 1918. In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HUL in November 1956.

    PRODUCTS/BRANDS OF HUL
    Food Brands Red Label, Brooke Bond, Taj Mahal, Bru, Kissan, Knorr, Lipton ,

    Kwality Walls
    Personal Care Brands Lux, Liril, Ponds, Pears, Dove, Rexona, Hamam, Close up, Clinic Plus, Pepsodent, Vaseline, Sunsilk, Lakme, Fair and Lovely, Lifebouy Home Care Brands Surf Excel, Wheel, Rin, Domex, Cif Water Pure It

    VISION STATEMENT
    The four pillars

    1.
    2.

    Create a better future everyday


    Help people feel good, look good & get more out of life with brands & services that are good for them & for others Inspire people to take small everyday actions that can add up to a big difference for the world Develop new ways of doing business that double the size of the company while reducing environmental impact

    3. 4.

    MISSION STATEMENT
    Add Vitality to Life
    Meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life Total commitment to exceptional standards of performance and productivity

    PURPOSE
    Always working with integrity

    Creating positive impact


    Continuous commitment Setting out our aspirations

    Working with others

    STRENGTHS
    More than 50 years of operation (Rs. 3500 Cr. Fixed Assets and Rs. 2000 Cr. Cash)

    Soaps and detergents segment contribute 47% revenue


    Sales (Rs. 17,500 Cr.) are 5 to 6 times that of Dabur, P&G and Godrej Extensive product innovation through R&D for 51 years Business optimisation & integration of suppliers and distributers through IT YOY increase in growth, EPS and dividend

    Very high returns e.g. ROA, ROC and RON

    WEAKNESSES
    Profitability margin parameters are low compared to ITC,

    P&G, Dabur, Marico and Godrej


    Expenditure is 85% of sales (16% Advertising Expense) More emphasis on power brands or low focus Gain from other segments

    OPPORTUNITIES
    Huge Rural Market Increased purchasing power of middle class Growth of other segments e.g. food New markets e.g. Ayurvedic products Export advantage

    THREATS
    Huge players both Domestic & International Inflation is reducing buying power Price rise Stiff competition with ITC Counterfeit products in rural areas

    HUL VALUE CHAIN


    Business optimisation through Technology. Integrating suppliers and distributers through SAP Best marketing talent from top B-schools TPM and product flexibility in Operations Emotional buying of satisfied customer

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