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    Samsung PP T

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    Anthony Martinez
    Samsung PPT THAT HELPS PRESENT INFO ABOUT SAMSUNG COMPANY. The presentation effectively gives the audience a brief picture within the company that broadens as well as deepens the knowledge of a person

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Samsung PP T

    Uploaded by

    Anthony Martinez
    50 views14 pages
    Samsung PPT THAT HELPS PRESENT INFO ABOUT SAMSUNG COMPANY. The presentation effectively gives the audience a brief picture within the company that broadens as well as deepens the knowledge of a person

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    Samsung Pp t

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    Samsung PPT THAT HELPS PRESENT INFO ABOUT SAMSUNG COMPANY. The presentation effectively gives the audience a brief picture within the company that broadens as well as deepens the knowledge of a person

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    50 views14 pages

    Samsung PP T

    Uploaded by

    Anthony Martinez
    Samsung PPT THAT HELPS PRESENT INFO ABOUT SAMSUNG COMPANY. The presentation effectively gives the audience a brief picture within the company that broadens as well as deepens the knowledge of a person

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 14

    Samsung Electronics: Entering India

    Team Galileo: Anthony Martinez Solongo Lkhagvasuren Bulganchimeg Namjildorj Namuun Nyambileg

    Concerns:
    Market Dominance/ Competition
    Globalization -Should Samsung enter India?

    -Was the time ripe for an entry?


    -How should the company go about doing business in India?

    Problems in India:
    Entry Mode (ex. Method, Timing) Political Uncertainty Foreign Exchange Risk Consumer Market
    (ex. Quality Conscious, Price Sensitive)

    Employee Training

    Other Problems:
    Inadequate Infrastructure
    (ex. Energy shortage, saturated rail and road networks)

    Investment Climate Economic Liberalization


    (Ex. Budget Deficits)

    Distribution & Sales Channels

    Opportunities in India:
    3rd largest Workforce (Ex. Scientific and Technical)
    Financing (ex. Commercial banks)

    FDI Growth
    EPZs

    More opportunities:
    Purchasing Power High Product Demand
    (Especially for CTVS & B/W TVS)

    Enforced Intellectual Rights New Industrial Policy

    DEMAND PROJECTION FOR CTVS & B/W TVS IN INDIA

    Projected to increase annually

    Samsung Strengths:
    Global leader in semiconductors and digital technologies
    Unique Brand Image Innovative technology in R&D market

    Strong core strategy

    Top Semiconductor Suppliers

    Samsung Weaknesses:
    Lack of differentiation in products
    Products are not user-friendly Lack of advertising

    High Labor and Production Costs

    Samsung Opportunities:
    Government Support
    Strong Financial position Growth and Innovation development

    Few domestic competition


    Demand of technology

    Samsung Threats:
    Rivalry
    (ex. Foreign and Domestic competition)

    Substitutes Suppliers Buyers


    (ex. Customer satisfaction, customer service)

    Solutions/Recommendations
    Enter ASAP to take advantage of first-mover advantages.
    Use the available resources and financing in India. Implement training programs
    (ex. Encourages Knowledge Transfer)

    Improve product differentiation Offer product customization

    Spread brand awareness


    -Advertising (Local television, radio) -Social Networking

    -Implement marketing strategies


    (ex. Sponsor sports such as cricket, and soccer for brand awareness).

    Thank you for your time. Questions?

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