Critical Success Factors Weight Rating Score Weight Rating Score Weight Rating Score

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CPM Matrix

Company 1

Critical Success Factors


1
2
3
4
5
6
7
8
9
10
Total

Weight Rating
0.08
0.08
0.08
0.18
0.08
0.08
0.08
0.08
0.18
0.08
1.00

1
2
3
4
1
3
2
1
4
3

Company 2

Score
0.08
0.16
0.24
0.72
0.08
0.24
0.16
0.08
0.72
0.24
2.72

Weight Rating
0.06
0.19
0.06
0.06
0.06
0.23
0.16
0.06
0.06
0.06
1.00

1
2
3
4
1
3
2
1
4
3

Company 3

Score
0.06
0.38
0.18
0.24
0.06
0.69
0.32
0.06
0.24
0.18
2.41

Weight Rating
0.03
0.03
0.09
0.09
0.09
0.07
0.07
0.27
0.07
0.19
1.00

Score

1
2
3
4
1
3
2
1
4
3

0.03
0.06
0.27
0.36
0.09
0.21
0.14
0.27
0.28
0.57
2.28

Competitive Profile Matrix


1. List critical success factors (strengths & weaknesses; internal & external) of a firm's major competitors.
2. Assign a weighting to each factor from 0.0 (not NB) to 1.0 (very NB). Sum of weights should equal 1.0.
3. Assign a rating of between 1 (major weakness); 2 (minor weekness); 3 (minor strength) and 4 (major strength) to each key factor.
4. Multiply factor's weight with its rating to determine a weighted score for each key factor.
5. Sum the weighted scores of all key factors to determine total weighted score for the different companies.

Chris van Zyl

Business Management 4

2008

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