Key External Factors Weight Rating Weighted Score: Opportunities

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EFE Matrix

Key External Factors


Opportunities 1 2 3 4 5 6 7 8 9 10 Threats 1 2 3 4 5 6 7 8 9 10 Total

Weighted Score Weight Rating


0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 1.00 1 2 3 4 1 2 3 4 1 2 4 3 2 1 4 3 2 1 4 3 0.05 0.1 0.15 0.2 0.05 0.1 0.15 0.2 0.05 0.1 0.2 0.15 0.1 0.05 0.2 0.15 0.1 0.05 0.2 0.15 2.5

External Factor Evaluation


1. List key external factors (10 to 20). 2. Assign a weighting to each factor from 0.0 (not NB) to 1.0 (very NB). Sum of weights should equal 1.0. 3. Assign a rating of between 1 (poor response); 2 (average response); 3 (above average response) and 4 (superior response) to each key factor. 4. Multiply factor's weight with its rating to determine a weighted score for each key factor. 5. Sum the weighted scores of all key factors to determine total weighted score for the organisation.

Chris van Zyl

Business Management 4

2008

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