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    Presentation About Lifestyle PVT LTD

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    Vamsi
    Lifestyle is a retail chain with 17 stores across major Indian cities. It targets young, fashionable customers aged 15-35 with growing incomes. The stores, averaging 90,000 square feet, offer a wide range of apparel, accessories, home goods and cosmetics from international and Indian brands. Lifestyle aims to provide an upscale shopping experience through store design, visual merchandising, and promotions. While it has strengths in variety, location and prices, weaknesses include customer service and advertising. Expansion and strategic partnerships represent opportunities, while direct competitors pose a threat.

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    Presentation About Lifestyle PVT LTD

    Uploaded by

    Vamsi
    12K views27 pages
    Lifestyle is a retail chain with 17 stores across major Indian cities. It targets young, fashionable customers aged 15-35 with growing incomes. The stores, averaging 90,000 square feet, offer a wide range of apparel, accessories, home goods and cosmetics from international and Indian brands. Lifestyle aims to provide an upscale shopping experience through store design, visual merchandising, and promotions. While it has strengths in variety, location and prices, weaknesses include customer service and advertising. Expansion and strategic partnerships represent opportunities, while direct competitors pose a threat.

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    hi all, this is a presentation on Lifestyle Inter. Pvt Ltd.. Vamsi

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    Presentation about Lifestyle Pvt Ltd

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    Lifestyle is a retail chain with 17 stores across major Indian cities. It targets young, fashionable customers aged 15-35 with growing incomes. The stores, averaging 90,000 square feet, offer a wide range of apparel, accessories, home goods and cosmetics from international and Indian brands. Lifestyle aims to provide an upscale shopping experience through store design, visual merchandising, and promotions. While it has strengths in variety, location and prices, weaknesses include customer service and advertising. Expansion and strategic partnerships represent opportunities, while direct competitors pose a threat.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    12K views27 pages

    Presentation About Lifestyle PVT LTD

    Uploaded by

    Vamsi
    Lifestyle is a retail chain with 17 stores across major Indian cities. It targets young, fashionable customers aged 15-35 with growing incomes. The stores, averaging 90,000 square feet, offer a wide range of apparel, accessories, home goods and cosmetics from international and Indian brands. Lifestyle aims to provide an upscale shopping experience through store design, visual merchandising, and promotions. While it has strengths in variety, location and prices, weaknesses include customer service and advertising. Expansion and strategic partnerships represent opportunities, while direct competitors pose a threat.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 27
    At a glance
    Powered by AI
    The key takeaways are that Lifestyle is a retail chain that began operations in India in 1998 and now has 17 stores across various cities. It offers a wide range of products across different sections under one roof.

    The target market of Lifestyle is the newly emerging young and well-to-do segment between the ages of 15-35 who are fashion savvy and have a growing disposable income.

    The different sections offered by Lifestyle are Baby shop, Home Center, Shoe Mart, and Lifestyle Accessories which provide products like apparel, home furnishings, footwear, watches and accessories respectively.

    Presented By:

    Aashneet Gautam,
    Avinash,
    Clevin,
    Sudeshna Roy
    Vikas Soni,
    Vamsi Kanth
    Introduction
    • Lifestyle is part of the Landmark Group, a
    Dubai-based retail chain.

    • Lifestyle India began operations in 1998 with


    its first store in Chennai in 1999, and now has
    17 stores across Chennai, Hyderabad,
    Bangalore, Gurgaon, Delhi, Noida, Pune,
    Mumbai, Jaipur and Ahmedabad.

    • Spread over 90,000 square feet.


    Target Market

    • The company is looking to the newly emerging

    young and well-to-do segment.

    • Age segment - 15-35

    •  Members of this demographic are extremely

    fashion savvy, have a growing disposable income as

    well as a ravenous appetite for the latest trends.


    Customer Service
    Perceptual Mapping
    Merchandise Mix & Vendor Relations
    Today Lifestyle offers a truly international shopping
    experience, a fact borne by numerous accolades.

     Business World – IMRB Most Respected Company

    Awards survey rated Lifestyle as the ‘Most Respected

    Company in the Retail Sector’ in 2003 and 2004

     ‘ICICI – KSA Technopak Award for Retail Excellence’

    in 2005

     Reid & Taylor ‘Retailer of the Year’ award in 2006

     Lycra Images Fashion Award for the ‘Most Admired

    Large Format Retailer of the Year’ in 2006

     Images Retail ‘Most Admired Retailer of the Year –


    Merchandise Mix & Vendor Relations

    Baby shop - Lifestyle

    Home Center –
    Lifestyle

    Shoe Mart – Lifestyle

    Lifestyle Accessories
    Merchandise Mix - Baby shop
    Lifestyle
    Merchandise Mix - Home Center
    Lifestyle
    Merchandise Mix - Shoe Mart
    Merchandise Mix - Lifestyle
    Accessories
    Vendor Relations
    STORE DESIGN
    GROUND FLOOR
    • First Attraction are the International Cosmetics
    Brand like CHANEL, CLINIQUE, LANCOME and
    DIOR.
    • On the extreme left – Ladies Apparel

    Brands like LEE, WRANGLER, PEPE JEANS, ALLEN


    SOLLY, REMANIKA, UCB etc
    • Handbag or Mini purses section – Brands like
    HIDESIGN, BAGGIT etc
    • On the Right hand side- Watches, Indian
    cosmetic brands, sunglasses.
    FIRST FLOOR
    • KIDS WEAR
    • SHOE WEAR
    • MENS APPAREL
    • LAPTOP BAGS

    The entire format is Race Track and Free flow


    Layout.

    Payment Counters- the total number is 6 but only


    3 are operative.
    VISUAL MERCHANDISING

    • Promotes the brands.


    • The brand manage their own in-
    store visual merchandising.
    • The best being newly opened Splash
    which has been done by Mr. Kaashif.
    PRICING
    Current offer sale up to 50% discount and in HOME sale
    up to 50%
    • Sale up to 70%

    • Apparel: for men and women. They offer a stunning range of


    wardrobe essentials, formals, casuals, ethnic wear, sportswear and
    denim for men and women.

    The price is affordable and the price range starts from Rs 299 to
    Rs 699 for men.
    The price ranges are Rs 199, 299, 499, 799 for women

    • Babyshop Lifestyle brands like Barbie, Disney, Bossini, Benetton


    and many more in clothing, toys and other accessories for
    children.

    • Home lifestyle: one-stop destination for furniture, home needs


    and home furnishings, gifts, living room needs, kitchen needs and
    gadgets, crockery and cutlery, gardening furniture and many
    more.
    • Shoe Mart: Travel Accessories, Fashion Bags, Foot and Shoe care for
    all age groups men, women and children .

    Footware:
    • Indian and international brands to name a few are Ganuchi, Kappa,
    Converse, Josef Seibel, Red Tape.

    Lifestyle Accessories: watches (Zodiac, Hugo-boss, Nautica etc),


    • Health and beauty products (H2O, Ponds, Toni and Guy etc),
    • pens (heaffer, Parker, Waterman),
    • International perfumes (Britney Spears, FCUK, Balenchiaga, Christian
    Lacroix, etc),
    • cosmetics (Lakme, Revlon, Chambor, Bourjois, Maxfactor,, etc)
    • jewellery (Gili, Niravana, Cygnus, Carbon, Ishis etc)
    • personal grooming items (Electric Shavers, Beard Trimmers, Hair
    Styler, Hair Straightener etc of different international brands)
    ADVERTISING AND PROMOTION

     Print ads

     Radio ad

     Hoardings

     Price oriented
    advertising
     Positioning as
    value for
    money brand
    Promotion
     Diwali Utsav (24 sep to 18 oct) – up to
    25% discount

     Stylefest Campaign (June 5 to July 5)

     Lifestyle WATCH FEST (26 June to 26


    July)
    (Rs. 60,000 Lifestyle Gift vouchers per store)

     Gift vouchers (Price range 50/- to


    1000/-)
    Diwali Promotion
    LOCATION
    FREE STANDING
    SIZE AND DEMOGRAPHIC
    DIRECT & INDIRECT
    COMPETITION
    SWOT Analysis
    Strengths

    Wide Varieties under a Single roof

    Locational convenience

    Value for Money


    Weakness

    Customer Service
    Opportunities Advertising
    Scope for Expansion

    Scope for Strategic alliance / Merge

    Threats

    In close proximity to large no of Direct & Indirect

    Competitors
    Conclusion

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