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    Starwood (Swot, Pestel, Efe)

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    Zakariya Belal
    Starwood Hotels & Resorts Worldwide focuses on developing lifestyle hotel brands at an accessible price point supported by innovative marketing. While this strategy has allowed Starwood to expand internationally, the company remains overly reliant on the U.S. market and vulnerable to economic downturns. Both opportunities for growth in new markets and threats from competitors exist for Starwood given industry trends and the broader political/economic environment.

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    Starwood (Swot, Pestel, Efe)

    Uploaded by

    Zakariya Belal
    3K views4 pages
    Starwood Hotels & Resorts Worldwide focuses on developing lifestyle hotel brands at an accessible price point supported by innovative marketing. While this strategy has allowed Starwood to expand internationally, the company remains overly reliant on the U.S. market and vulnerable to economic downturns. Both opportunities for growth in new markets and threats from competitors exist for Starwood given industry trends and the broader political/economic environment.

    Original Description:

    This document describes the SWOT, PESTEL and EFE matrix analysis of Starwood hotel

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    Starwood Hotels & Resorts Worldwide focuses on developing lifestyle hotel brands at an accessible price point supported by innovative marketing. While this strategy has allowed Starwood to expand internationally, the company remains overly reliant on the U.S. market and vulnerable to economic downturns. Both opportunities for growth in new markets and threats from competitors exist for Starwood given industry trends and the broader political/economic environment.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views4 pages

    Starwood (Swot, Pestel, Efe)

    Uploaded by

    Zakariya Belal
    Starwood Hotels & Resorts Worldwide focuses on developing lifestyle hotel brands at an accessible price point supported by innovative marketing. While this strategy has allowed Starwood to expand internationally, the company remains overly reliant on the U.S. market and vulnerable to economic downturns. Both opportunities for growth in new markets and threats from competitors exist for Starwood given industry trends and the broader political/economic environment.

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    At a glance
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    Starwood focuses on developing lifestyle hotel brands at an accessible price point supported by innovative marketing. However, it is overly dependent on the US market and vulnerable to economic downturns given its portfolio of mid-scale and upscale brands.

    Starwood's main strengths are its strategy of developing distinctive lifestyle brands and growing demand for individualized travel experiences. Its main weakness is an overdependence on the US market and vulnerability to economic downturns given its portfolio.

    Starwood has opportunities to expand its luxury brands internationally and offer accessible luxury through its aloft brand. However, luxury spending cuts could hurt it as most of its brands are luxury, and seasonal tourism is not constant.

    SWOT Analysis of Starwood Hotels and Resorts Worldwide, INC.

    2007
    Strengths
    Starwood Hotels & Resorts Worldwide
    Inc's strategy focuses on the development
    of lifestyle brands at a leisure price point
    supported by innovative marketing that
    makes an emotional connection with
    clients. (Ref. Pg 285)
    Growing consumer demand for an
    individuated travelling experience is
    generating potential for hotel operators to
    develop distinctive brands, properties and
    services. (Ref Pg 284-288)
    Weaknesses
    Starwood is overly dependent on the U.S
    market (Ref. Pg 287)
    Mid-scale and upscale hotel brands leave
    Starwood Hotels & Resorts Worldwide
    vulnerable to any potential global
    economic downturns. (Ref Pg 290-291).
    Opportunities
    Starwood has been able to expand their
    luxury brands in both domestic and
    international markets (Ref. Pg 283)
    The aloft brand presents an opportunity
    for Starwood Hotels & Resorts Worldwide
    to offer accessible luxury. (Ref. pg 286)

    Threats
    Luxury spending may be cut back, which
    would hurt the company as its brand
    portfolio has more luxury hotels than mid-
    priced ones. (Ref. Pg 291)
    Due to the seasonal nature of the industry,
    the tourism flow is not constant (Ref. Pg
    287)


    PESTEL Starwood Hotels and Resorts Worldwide, INC. 2007
    Political
    There is existence of political tension
    between the U.S and Asian countries like
    China (Ref pg 286-287)
    Political stability persists in the U.S up to
    now relative to other countries (Ref. pg
    286)
    Economical
    The adverse impact of the economic crisis
    of 2008 (Ref. Pg 287-288)
    Starwood is controlled by a very large
    company (Ref.pg 288)
    Social/Socio-cultural
    On average there is a rise in the number of
    trend-conscious teenagers (change is
    consumer taste) (Ref. pg 290-291)
    There is also the aging populations whose
    needs also need to be satisfied (Ref. pg
    289)

    Technological
    There have been recent developments in
    the field of sophisticated technology (Ref.
    Pg 290)
    The growing use of internet and
    telecommunications is significant for
    marketing purposes ( Ref. pg 291)
    Environmental
    There has been an increase in urbanization
    in the U.S ( Ref pg.283)
    Pollution in general is still increasing
    despite environmental laws and
    regulations (Ref pg 288-291)

    Legal
    Laws and Regulations become obstacles
    for many future plans of Starwood (Ref. pg
    289)
    Partnerships with Asian countries involve
    unfamiliar laws and regulations (Ref. Pg
    291)


    EFE Matrix of Starwood Hotels and Resorts Worldwide, INC. 2007

    Key External Factors Weight Rating
    Weighted
    Score
    Opportunities
    Expansion of outlets locally and domestically 0.2 3 0.6
    Participation in joint venture 0.15 3 0.45
    Leadership in luxury brand image 0.1 2 0.2
    Development of unique products and services 0.05 4 0.2
    Threats
    Competitors technology and pricing 0.15 4 0.6
    Cultural conflicts 0.1 3 0.3
    Availability of substitute 0.2 4 0.8
    Less global coverage than competitor 0.05 2 0.1
    4= the response is superior
    3= the response is above average
    2= the response is average
    1= the response is poor RATING
    Total 1.00 3.25

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