PRE466

FredricaAppau
KelsieBoudreau
KarolinaBrodka
TylerEpidy
JordanSeymour
NicoleVera

1.Introduction/Goal
SUNY Plattsburgh prides itself onprovidingstudentswiththebestexperiencepossibletoensure
that once students transition into their professional careers, theywillgivebacktotheirbeloved
institution. The Plattsburgh College Foundation is the channel in which giving back is made
possible.
After extensive research surrounding the SUNY Plattsburgh student body, we have found that
there is a huge lack of awareness of the foundation. Our student survey found that analarming
71 percent of students either strongly or somewhat disagreed with the statement, I know what
thePlattsburghCollegeFoundationdoes.
However, we have designed our campaign to use the lack of awareness to our advantage. We
will intertwine the clean slate theory and the cumulative effects theory to blast students with
informationaboutthefoundationthroughourGiveaBuckcampaign.
Our goal was to make a lasting impression on the groups we interacted with, so they will
remember the Give a Buck campaign and the importance of the Plattsburgh College
Foundation.Weaimedtoreach600students.
2.LiteratureReview:
College yearsaresupposedtobethebesttimeofyourlife.Inthoseyears,younotonlygrowasa
student but as a person, gaining many new experiences and interacting with many new people.
These impressions stay with you forever as you move on in life, making college a positive
lastingmemory.
Institutions look to those positive experiences as they send out donation letters to alumni after
they graduate. But why should students only be asked to donate after they graduate? Shouldnt
students have a chance to give back to their institution and to other students throughout their
collegecareer?
Universities receive fundingfromvariousavenues.Studenttuitionandstatefundingcoveronlya
portion of that funding. The remainder comes from various grants and most importantly gifts
made by former students. Development and alumni relations offices are in charge of
communicating, handling these gifts, as well as reaching out to alumni to create positive
relationships (Paradise). Alumni and their contributions to university funding can be very
impactful towards a college, yet most institutions have not placed enoughemphasisonreaching
outtocurrentstudentsandrecentgraduatestoencouragedonating(Skari).

Many individuals have studied how institutions can place more of this emphasis on
studentgiving. For example, CASE and Campbell & Company conducted a surveylastJanuary
at 211 colleges and universities. The survey was sent to development and alumni offices at
public, private, twoyear, fouryear, large and small institutions. Their goal was to find outhow
institutions were focusing on student philanthropy. One common thread linked every institution
together: The more you put into it, the more you get out of it. The survey indicated thatmore
than twothirds of the institutions, surveyed for the CASE Student Philanthropy Study, have a
staff working group or a campus organization dedicated to student philanthropy, but 24 percent
reported that efforts to engage students are sporadic. And nearly one in 10 institutions had no
activityinstudentphilanthropyatall.
TyingClassroomLearningandStudentGivingTogether
Student philanthropyisdefinedas,"anexperientiallearningapproachthatprovidesstudentswith
the opportunity to study social problems and nonprofit organizations, and then make decisions
about investing funds in them." (Olberding, 2009, p.463) Olberding reviewed the longterm
effects of student philanthropy through surveying alumni years after graduation. In her article,
she stated that such programs, influence (students) attitudes, interests, intentionsandbehaviors
related to civic engagement and social responsibilities as well as improving (students) critical
thinking,communication,leadership,andotherworklifeskills.
Over the past decade, teaching student philanthropy has been incorporated into at least 40
colleges or universities in the United States(Olberding,72).Withintheclassroom,therearetwo
models of how student philanthropy is taught. First being the direct model approach. This
approach allocates actual funds to classes, students then take thosefunds,decideonanonprofit
to work with, then write up small grants to donate to the campaign that is decided upon.
(Olberding, 72) This method empowers students by showing them they can make a change
(Paradise). The second model is the indirect giving approach. This approach allows the
opportunity for students to partner with an organization, have input and add suggestions to a
legitimate grant making process. (Olberding, 73) The difference between the two is that the
direct model gives students fundstodivvyupthemselveswhereastheindirectmodelstudentsdo
nothavefundstodirectlyinvest.
Both of the student philanthropy modelswithintheclassroom setthegroundworkforstudentsto
push their efforts to their peers. Surveys show that havingstudentsmakethecaseforsupporting
a philanthropic cause totheirpeers,joiningforceswithstudentleadershipandcollaboratingwith
marketing/communicationscanhelpplanttheseedsforfurtherengagement.(Paradise)
The selfdetermination theorystatesthattherearetwodifferenttypesofmotivation,intrinsicand
extrinsic. Intrinsic motivation is doing something because it's enjoyable or interesting on an
individual basis. Extrinsic motivation is doing something based onthenotionthattheindividual

will gain something out of it. (Sampath Kumar Ranganathan, 66) Once students develop and
altruistic interest intheirphilanthropicendeavor,theirmotivationtopayitforward ismuchmore
likely. Once the groundwork is set for student giving campaigns, the social exchange theory
(Homans)providesanincentivefor continuedstudentinvolvement.Thesocialexchangetheorys
successpropositionstateswhenonefindstheyarerewardedfortheiractions,theytendtorepeat
theaction.
In order to create a culture of internal student giving, the kinks with external student
philanthropy must be worked out. For philanthropy ingeneral,integratingmoreeducationinthe
classrooms as well as additional funding will engage students, which will allow for widespread
fundraisingsuccess.

3.ResearchQuestions:
HowcanwegetstudentstobeawareofPlattsburghCollegeFoundation?
Howcanwegetstudentstonotonlybeaware,butunderstandwhatthePlattsburghCollege
Foundationis?
HowcanwegetstudentstocareaboutthePlattsburghCollegeFoundation,andcareaboutgiving
backtotheschool?(Whatwillmotivatethem?)
Shouldweuseadirectoranindirectapproachwithinourcampaigninordertoteachstudent
philanthropy?
Willourcampaignbemosteffectiveusingintrinsicorextrinsicmotivation?

4.Method
The participants in our research consisted of the general student body at SUNY Plattsburgh.
Before we executed our campaign, we conducted primary research to see how many students
wereawareofthePlattsburghCollegeFoundation.
ImportantResearch:
We began our research effortsbyconductingarandomstudentsurvey.Resultsthatwe feltcould
beusedtoourbenefitinclude:
71 percent ofstudentseitherstronglyorsomewhatdisagreedwiththestatement,Iknow
whatthePlattsburghCollegeFoundationdoes.

51 percent of students neither agreed nor disagreed with the statement,Iwouldmakea

donationtothefoundation.
The question, If you were asked to make a donation to the Student Giving Program,
what kind of designation would you like to see the money going to?, sparked the
Burghy Bucks idea. In the chart shown below, students would like to see money
distributed to various designations allowing us to create friendly competition between
whicheverdesignationreceivesthemostBurghyBucks.

Following the survey, we conducteda focusgroup withsixinfluentialstudentstogetanindepth

accountoftheirthoughtsonourcampaign.Importantinformationfromthefocusgroupincluded:
The edgy wording ofWhattheBuckwouldgetinthewayofthemessage.Wetookthis
intoaccountanddecidedtochangethewordingtoGiveaBuck.
Ourcampaign
must
bedifferentthanotheroncampuscampaigns.
There was confusion as to whether or not there was a correlation between What the
Buck and The Plattsburgh College Foundation. This led to our realization that we need

to send a cohesive message betweenthetwo,sopeopleassociateournewlynamedGive

aBuckwiththefoundation.
Students felt like we needed to add incentives to the campaign, so they would feel like
they were getting something out of it. This is why we created the Burghy Buck
challenge, soattheendoftheyear,anAlumnidonorwoulddonate$2,000tothewinning
program.

We saw this lack of awareness as an opportunity to make a positive impression on the student
body. Our goal for this semester was for 600 students at SUNY Plattsburgh to know what the
PlattsburghCollegeFoundationdoes.
As our research indicates, the majority of students do not know what the foundation does. To
make this campaign as successful as we believe it can be, we must first educate and create
awareness about the foundation. Due to the fact that most students havelittletonoinformation
on the foundation, we hope they will be easily persuaded to support our Give a Buck
Campaign.
We began to educate and raise awareness by inviting various groups to take a photo with
Burghy. We went to a locationoftheirchoice, allowingthegroupstoshowuswhotheyareand
whattheystandfor.
This wasa chancetoinformthestudentgroupsabouttheGiveaBuckcampaign.Additionally,
we provided them with meaningful information about the foundation andhowithascontributed
totheirtimehereatSUNYPlattsburgh.
We chose to hone in on student groups because we feel that if the general student body sees
groupsgettinginvolvedwithourcampaign,theywillfollowsuit.
Through our Burghy Buck email, we began with contacting Residence life because they have a
large followingofstudentsthatmay notbeinvolvedin extracurricularactivities.Simultaneously,
wecontactedstudentathletes,membersofGreeklife,andvariousotherclubs/organizations.
Beyond emailing, our guerilla marketing team set up tables in the Angell College Center to
further interact with various students facetoface. As measurement for our efforts, we had our
website
www.burghybuck.com
, which had a count of all Burghy Bucks collected.
Additionally, our website uploaded photos of all organizational groups that participated in our
challenge.
*SeeAppendixforMediaCoverage

5.Results/TrendReports
*SeeAppendixforResults/TrendReports
6.Discussion(SignificantResults,Limitations/FlawsintheStudy):
At the start of our campaign, a goal was set to reach 600 students with Burghy Bucks. By the
end, we far exceeded this amount, collecting 1,621 Bucks almost triple the number we aimed
for. Although we believed this campaign was a success, a followup survey was conducted to
back up our claim. What we concluded wasthatstillnotmanypeopleknewwhatthefoundation
is. We believe that this is not accurate representation of our efforts. With only 31 students who
filled out the followup survey, compared to 100 students who completed the presurvey,itwas
hardtogagetheawarenesslevelofthestudentbodyaccurately.
Going into this campaign, we anticipated certainissuesgettinginthewayofstudentspreviously
supporting the foundation. Thankfully,manyoftheseissuesdidnotemerge.Oneexpectedissue
that did arise, however, was that studentsweredispleasedwiththefoundationafterbeingdenied
a scholarship. This caused many to be reluctant about the campaign at first. We attempted to
combat this by explaining all the other things the foundation pays for. Another problemthatwe
anticipated was that students might not realize that Give a Buck and the Plattsburgh College
Foundation were working together opposed to being two separate entities.Whenwebeganeach
presentation, wemade suretoletgroupsknowthatwewereworkingonbehalfofthefoundation,
and then proceededtoexplainwhatthefoundationdoes.Itwasalsomadeclearthatthewinnings
weremadepossiblebyanalumnus.
7.Conclusion:
We believe that our efforts throughout the year planning and executing the Give A Buck
campaign were very successful. As the guerilla marketers, we completed nearly 400 hours
organizing and implementing strategies. With an original goal of reaching 600 students, we are
proud to announce we almost tripled that number with 1,621 impressions by our Burghy Buck
challenge. We arehonoredtohavehadtheopportunitytoworkonsomethingasrewardingasthe
Give ABuckcampaign,andareveryconfidentthatthiscampaignwillonlybemoresuccessful
inthefuture.

8.RecommendationsforFutureResearch:
Despite our successes, there are a few things we would change before conducting any future
research. One of the top things we would change would be the execution of our follow up
survey. During the fall semester we sent out a random student survey to gage the level of

knowledge students had about the Plattsburgh College Foundation. Our initial survey gave us a
great starting point, however, our follow up survey did not give us a proper evaluation of our
efforts. Many factors played into the minimal responses we received, such as timing and
incentives.
During the time our follow up survey was sent out, students had been bombarded with other
school related surveys.WhiletheGiveABucksurveywasshortandeasilyaccessible,students
had already developed a negative connotation due to the previous and overwhelming amountof
surveys sent tothem.Duetotheamountofsurveysbeing sentoutatthistime,manystudentsdid
not respond to ours. Although numerous surveys were sent to students we also believe that our
incentives many have affected the results as well. Last semester students who took the survey
had their choice of a 75 dollarschoolstoregiftcard,ora10dollargift cardto RegalCinemasor
Starbucks. This semesterhowever,ourincentivewastocompleteoursurveyandenteradrawing
towinPlattsburghgear.
Another recommendation we have for any future research, is to design a better way of relating
the Give A Buck campaign and the Plattsburgh College Foundation together. Throughout our
campaignhavingstudentsassociatethesetwogroupstogetherwasasmallobstacle.Studentssaw
the Give A Buck campaign as a separate entity from the foundation. After further explanation
students understood the concept, but we would like them to understand just by looking at the
informationontheirown.
Engagingalumnimoreisalsosomethingwewouldsuggestforfurtherresearch.Findingnewand
innovative ways to involve alumni is important because we not only want students to Give A
Buck, we want alumni too aswell.Just aswe createdacompetitionbetween groupsoncampus,
wewanttocreatethesameatmosphereforalumni.
By continuing this campaign we are creating an opportunity of civic engagement for students.
With records of previous research and quantifiable data, this is an amazing chance for SUNY
Plattsburgh to show how their students are working to make a difference in the life of other
students.

9.References
"AlumniGiving."TheAlumniFactor:ARevolutionInCollegeRankings.TheAlumniFactor.
Web.4Mar.2015.
Hankinson,Philippa,andColinRochester."TheFaceAndVoiceOfVolunteering:ASuitable
Case For Branding?." International Journal Of Nonprofit&VoluntarySectorMarketing
10.2(2005):93105.BusinessSourceComplete.Web.4Mar.2015.
Meyers,Harriet."11CapitalCampaignStrategiesYouMayBeMissing."UniversityBusiness
17.11(2014):2429.EducationSource.Web.3Mar.2015.
Olberding,Julie."DoesStudentPhilanthropyWork?AStudyOfLongTermEffectsOfThe
'Learning By Giving' Approach." Innovative Higher Education 37.2 (2012): 7187.
ProfessionalDevelopmentCollection.Web.1Mar.2015.
Paradise,Andrew."SchooledInGiving."CouncilforAdvancementandSupportofEducation,1
May2014.Web.1Mar.2015.
Ranganathan,SampathKumar,JamesF.Loebl,andDavidJ.Radosevich."Understanding
Students' Responses To UniversityLed Charity Campaigns: A Study Of A Haitian
Earthquake Relief Campaign." International Journal Of Nonprofit & Voluntary Sector
Marketing17.1(2012):6574.BusinessSourceComplete.Web.1Mar.2015.
Skari,LisaAnn."CommunityCollegeAlumni:PredictingWhoGives."CommunityCollege
Review42.1(2014):23.MasterFILEPremier.Web.4Mar.2015.

10.Appendix

Table1.BUDGET:

Table2.GIVEABUCKLOGO:

10

Table3.BILLABLEHOURS:

A1Research
A2Telephone/Email/Textetc.
A3FacetoFacemeetingsorTravel
A4Eventmanagement

11

Table3.GIVEABUCKPROMOTIONALFLYER

Dear__________________,

WerecognizeyouasanupstandingbusinessinthePlattsburghcommunity.
HelpusraiseawarenessofthePlattsburghCollegeFoundationthroughourGiveABuckcampaign!

ThepurposeofourcampaignistoeducateandencouragetheSUNYPlattsburghstudentbodyofthe
importanceingivingback.

AsawellknownestablishmentamongstthestudentsofSUNYPlattsburgh,wewouldbehonoredifyou
wouldjoinus.

Howyoucanhelp:

AllowustofeatureyourbusinessonourGiveABuckpromotionalflyerswithadiscountonyour
services.

Businessname:____________________________

Email:___________________________________

Discountamount:___________________________

Yourpartnershipwouldbealeadingexampleofwhatourcampaignstandsfor,givingback.

TheGiveABuckcampaignemphasizestheimportanceofstudentgivingontheSUNYPlattsburghcampus.After
extensiveresearchconcerningstudentgiving,wefoundthatmoststudentsvaluetheactofgivingback,however,

12

manyareunawareofhowtheycoulddoso.WehavelaunchedthiscampaigninpartnershipwiththePlattsburgh
CollegeFoundationtoraiseawarenessforstudentgivingandwithyourhelpwecanmakeapositiveimpact.

Table4.CouponQuarterSheets:

(Front)

(Back)

13

Table5.BLANKETEMAILFORPHOTOSHOOTS

Dear______________,

Joinmeandotherstudentsinourefforttohelpourstudentbodywin$5,000!

Isthereacollegeprogramoracademicdepartmentthathasenhancedyourcollegeexperience?If
so,thePlattsburghCollegeFoundationwantsyoutoGiveABuck.

Givingbackiseasyanditwontcostyoudime!

HowcanyouGiveABuck?
Emailuswithtimesthat(insertnameofclub,organizationorathleticteam)meetsandwell
cometoyouwithBurghyforafunphotoshoot.There,wewillbrieflydiscusswhatthePCF
does,howyoucanenterourBurghyBuckchallengeandhelpspreadtheword.

RSVPtothisemailwithatimeandplacethatsbestforyou!

Sincerely,

_______________

14

PublicRelationsTeam
GiveABuckCampaign
SUNYPlattsburgh

Forfurtherinformation,visit
www.burghybuck.com

Table6.BURGHYBUCK:

(Front)

15

(Back)

Table7.SURVEYEMAIL

16

Table8.SURVEY:

17

GiveABuck

Whatyearareyou?

Freshman

Sophomore

Junior

Senior

Nonmatriculated

Whatclub/organization/departmentdoyoumostidentifywith?
____________________
Wheredoyoulivewhencollegeisinsession?

Oncampus

Offcampus

Ibelieveinphilanthropy(givingbacktosociety).

StronglyAgree

Agree

SomewhatAgree

NeitherAgreenorDisagree

SomewhatDisagree

HaveyouheardofthePlattsburghCollegeFoundation?

Yes

No

IknowwhatthePlattsburghCollegeFoundationdoesforstudents.

StronglyAgree

Agree

SomewhatAgree

NeitherAgreenorDisagree

SomewhatDisagree

18

Thissemester,haveyouheardofthe'GiveABuck'campaign?

Yes

No

Ifso,howdidyouhearaboutthe'GiveABuck'campaign?
Pleaseselectallthatapply

Myclub/organization/departmentattendedaBurghyBuckphotoshoot

TablingintheACC

Neverheardofthe'GiveABuck'campaign

Other:

DidyoufilloutaBurghyBuck?

Yes

No

Afteryougraduate,howlikelydoyouthinkyouaretogivebacktoSUNYPlattsburgh?

VeryLikely

Likely

SomewhatLikely

Undecided

SomewhatUnlikely

Table9.SURVEYRESULTS:

19

Whatyearareyou?

Freshman

19.4
%

Sophomore

12.9
%

Junior

12

38.7
%

Senior

29%

Non
matriculated

0%

Whatclub/organization/departmentdoyoumostidentifywith?

PremedAssociation
ThetaPhiAlpha

Nursing
GEO
PublicRelationsDepartment
TrackandField

ThetaAlphaLambdaSorority
Biology
ThetaPhiAlpha
Nursing
ACBCommittee.

WQKE

Ecology
Hillel
GreekLife

SA

Wheredoyoulivewhencollegeisinsession?

20

Oncampus

20

64.5
%

Offcampus

11

35.5
%

Ibelieveinphilanthropy(givingbacktosociety).

StronglyAgree

19

63.3
%

Agree

30%

SomewhatAgree

3.3%

NeitherAgreenor
Disagree

0%

SomewhatDisagree

3.3%

HaveyouheardofthePlattsburghCollegeFoundation?

21

Yes

18

58.1
%

No

13

41.9
%

IknowwhatthePlattsburghCollegeFoundationdoesforstudents.

StronglyAgree

11

35.5
%

Agree

3.2%

SomewhatAgree

25.8
%

NeitherAgreenor
Disagree

12.9
%

SomewhatDisagree

22.6
%

22

Thissemester,haveyouheardofthe'GiveABuck'campaign?

Yes

19

61.3
%

No

12

38.7
%

Ifso,howdidyouhearaboutthe'GiveABuck'campaign?

Myclub/organization/departmentattendedaBurghyBuck
photoshoot

14.8
%

10

37%

Neverheardofthe'GiveABuck'campaign

25.9
%

Other

22.2
%

TablingintheACC

23

DidyoufilloutaBurghyBuck?

Yes

13

41.9
%

No

18

58.1
%

Afteryougraduate,howlikelydoyouthinkyouaretogivebacktoSUNY
Plattsburgh?

VeryLikely

10

32.3
%

Likely

29%

SomewhatLikely

22.6
%

Undecided

16.1
%

24

Somewhat
Unlikely

0%

Table10.INVITETOSPRINGCARNIVALFORTHETOPTEN

Dear_________,

25

Congratulations,your/the[club/department/team]isintheTop10!

YourteamiscordiallyinvitedtojointheActivitiesCoordinationBoardSpecialEvents
CommitteeandthePlattsburghCollegeFoundationatthe

SpringCarnival

Wednesday,May6,2015
BehindClintonDiningHall
48p.m.

ComeandcelebratetheGiveABuckcampaignfinaleandtheunveilingoftheBurghyBuck
challengewinner!
Itcouldbeyou!

Forfurtherinformation,visitwww.burghybuck.com

Table11.BURGHYBUCKBREAKDOWN:

Designation

5/4/15

5/6/15

26

AthleticTeam:T&F

286

301

FitnessCenter

198

222

Scholarship

105

111

LearningCenter

103

106

GreekAffairs

102

104

StudyAbroad

98

104

LibrarySupport

97

99

StudentSupportServices

92

96

StudentAssociation

79

82

EOP

75

82

Mistakes

52

55

CenterforDiversity

45

45

ResLife

42

43

ProjectHELP

20

24

AcademicDept:Marketing

16

16

AcademicDept:Nursing

15

15

CareerDev.Center

14

15

AcademicDept:PR

12

12

AthleticTeam:Baseball

AcademicDept:Communications

AthleticTeam:Lacrosse

AcademicDept:Education

AcademicDept:Music

AthleticTeam:Hockey

AcademicDept:Theater

ArtMuseum

27

AthleticTeam:Men'sBasketball

AcademicDept:Psychology

AcademicDept:Nutrition

AthleticTeam:Women'sVolleyball

AcademicDept:HRTM

AthleticTeam:CC

AcademicDept:Business

AcademicDept:History

AcademicDept:Biology

AcademicDepartment:English

AthleticTeam:Tennis

AthleticTeam:Men'sSoccer

AcademicDept:CommunicationDisorder

AcademicDept:Physics

AcademicDept:Spanish

AcademicDept:AfricanStudies

AcademicDepartment:LatinStudies

AcademicDepartment:Journalism

TOTALCOUNT:

1538

1621

Table12.GROUPSWHOPARTICIPATEDINBURGYPHOTOSHOOT

28

Name of Group

Number of People

Adirondack Hall

American Marketing Association Club 21

Banks Hall

Baseball Team

16

Cardinal Callers

Cardinal Public Relations

Colleges Against Cancer

23

College Theatre Association

18

Dance Corps

33

Global Supply Chain Management

Hood Hall

Kent Hall

Kinks

Macdonough Hall

Minor Adjustments

18

Phi Mu Delta

23

PRSSA

Rugby (Men's)

20

Rugby (Women's)

ACB Special Events Committee

Track and Field

41

Whiteface Hall

16

29

Wilson Hall

16

WQKE Radio

28

Total

365

TABLE13.MEDIACOVERAGE

30

31

32

33

34

35

36

37

38

11.OurCampaignPlan
TargetAudience:
InfluentialstudentgroupsatSUNYPlattsburgh.
Goal:
TomakealastingimpressiononthegroupsweinteractwithsotheywillremembertheGivea
BuckcampaignaswellasthePlattsburghCollegeFoundation.
Objective:
ByMay2015,seea10percentincreaseinthenumberofstudentswhoindicatebysurveythat
theyknowwhatthePlattsburghCollegeFoundationdoes.
Strategy:
Wewilluseincentivestogetinfluentialstudentgroupstoparticipateinourcampaign.Thiswill
createabandwagoneffect,causingotherstowanttojoinin.
Tactics:

Havingstudentclubs,organizationsandsportsteamsposeforaphotowithBurghy.Beforethe
photoistaken,wewillinformtheparticipantsofourGiveaBuckcampaignaswellas
presentinganoverviewofwhatthePlattsburghCollegeFoundationdoesandhowtheyimpactthe
SUNYPlattsburghexperience.
Afterthephotoistaken,eachparticipantwillbeawardedaBurghyBuckwheretheywillbe
abletoselectaprograminwhichtheywouldliketoseeadditionalfundsallocatedto.
PostingthephotosonourWebsiteaswellintheAngellCollegeCentertoshowcasethegroups
thatparticipated.
PlacingaBurghybuckcountintheAngellCollegeCentertoshowparticipantshowmuch
moneyisgoingtowardstheirprogramofchoiceandenticeotherstogetinvolved.

Evaluation:

Wewillkeeprecordofall2,000BurghyBucks.
o Howmanywerehandedout.
o Whatprogramisthemostpopulartobedonatedto.
o WhoreceivedBurghyBucks(names,groups,etc).
Monitorthewebsitetoseehowmanypeoplevisitedit.
ThesurveythatwillbeconductedinMay2015willindicatewhetherornotoureffortsaffected
theawarenessofthePlattsburghCollegeFoundation.