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    The document defines and provides examples of the 9 principles of design: balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety, and unity. The principles provide organization and structure to apply design elements and create effective artwork. Balance refers to the visual weight distribution, emphasis catches the viewer's attention, movement directs the eye, pattern and repetition create consistency, proportion ensures relation of parts, and rhythm creates movement. Unity results from harmony among all parts.

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    Untitled Presentation

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    463 views12 pages
    The document defines and provides examples of the 9 principles of design: balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety, and unity. The principles provide organization and structure to apply design elements and create effective artwork. Balance refers to the visual weight distribution, emphasis catches the viewer's attention, movement directs the eye, pattern and repetition create consistency, proportion ensures relation of parts, and rhythm creates movement. Unity results from harmony among all parts.

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    The document defines and provides examples of the 9 principles of design: balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety, and unity. The principles provide organization and structure to apply design elements and create effective artwork. Balance refers to the visual weight distribution, emphasis catches the viewer's attention, movement directs the eye, pattern and repetition create consistency, proportion ensures relation of parts, and rhythm creates movement. Unity results from harmony among all parts.

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    Download as pptx, pdf, or txt
    463 views12 pages

    Untitled Presentation

    Uploaded by

    api-293658600
    The document defines and provides examples of the 9 principles of design: balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety, and unity. The principles provide organization and structure to apply design elements and create effective artwork. Balance refers to the visual weight distribution, emphasis catches the viewer's attention, movement directs the eye, pattern and repetition create consistency, proportion ensures relation of parts, and rhythm creates movement. Unity results from harmony among all parts.

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    Design Principles - 9

    Week 5

    What are the 9 Design


    1. Balance
    Principles?
    2. Emphasis
    3. Movement
    4. Pattern
    5. Repetition
    6. Proportion
    7. Rhythm

    Why use Design Principles?


    Provides organization of concepts to
    apply in structural elements of
    design to create and develop
    effective works of art of material
    messages in direct or indirect ways.

    Definition:

    Balance

    The distribution of the visual


    weight of objects, colors,
    texture, and space.
    Types:
    1.Symmetrical: the
    elements used on one side
    of the design are similar to
    those on the other side.
    2.Assymetrical: The sidas
    are different but look
    balanced.

    Emphasis
    Definition:
    The part of the design that
    catches the viewers attention
    using sizes, colors, textures,
    shapes, etc.
    Example:
    Artists will make one area
    stand out by contrasting it
    with other areas.

    Movement
    Definition:
    The path the viewers eye takes
    through the work of art, often to
    focal point areas.
    Example:
    Movement can be directed
    along lines, edges, shapes,
    and color within the work of
    art.

    Pattern
    Definition:
    The repetition of an
    object or symbol all
    over the work of art.

    Repetition
    Definition:
    A pattern that makes
    the work of art seem
    active and creates unity
    within the work of art.

    Proportion
    Definition:
    The feeling of unity created
    when all parts (sizes, amounts
    or numbers) relate well with
    each other.
    Example:
    When drawing the human
    figure, proportion can refer
    to the size of the head
    compared to the rest of the
    body.

    Rhythm
    Definition:
    When one or more elements of
    design are used repeatedly to
    create a feeling of organized
    movement.
    Example:
    Rhythm creates a mood like
    music or dancing.
    To keep rhythm exciting and
    active, variety is essential.

    Variety
    Definition:
    The use of several
    elements of design to
    hold the viewers
    attention and to guide
    the viewers eye
    through and around the
    work of art.

    Unity
    Definition:
    The feeling of harmony
    between all parts of the
    work of art, which
    creates a sense of
    completeness.

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