Company Name

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COMPANY NAME

BIBLIOGRAPHY

Kotler Philip, Marketing Management, 11th edition, 2003, Pearson Education


Inc., P. 8-9.
Ramaswamy V S, Marketing Management, 3rd edition, 2002, Macmillan
India Ltd., P. 5-10
Kothari C. R., Research Methodology, 2nd edition, 2002, New Age
International Pvt. Ltd., P. 11, 130.
Robbins Stephen P., Organizational Behaviour, 10th edition, 2004, Pearson
Education Inc., P. 425-432.
Company Documents.
CSR Concepts and Cases, The Indian Experience- Edited by
Business Unusual- Changing CSR- RK Pachauri
Human Resource Management by L.M. Prasad

WEBSITES:

http://www.mallenbaker.net/csr/

http://www.mallenbaker.net/csr/csrfiles/definitionhtml/

http://www.bsr.org/

http://en.wikipedia.org/wiki/corporatesocialresponsibility

http://drreddys.com/coverview/sustainabledev.htm

www.google.com

www.IOCL.com

ii

CV Baxi and Ajit Prasad

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