Scribd Logo
Upload

Welcome to Scribd!

  • 109 views

    Telemarketing: By-Rohit (861) Sagar

    Uploaded by

    5494r
    Telemarketing involves marketing goods, services, or customer service over the phone. There are different types, including inbound (receiving calls), outbound (making calls), business to business, business to consumer, and automated. Technologies used include autodialers, automatic call distributors, customer relationship management systems, predictive dialers, and teleblock software. Telemarketing can be an effective way to sell new products, generate exposure, research markets, and maintain customer relationships, but many people dislike unwanted calls and it requires an effective script.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX or read online from Scribd

    Telemarketing: By-Rohit (861) Sagar

    Uploaded by

    5494r
    109 views18 pages
    Telemarketing involves marketing goods, services, or customer service over the phone. There are different types, including inbound (receiving calls), outbound (making calls), business to business, business to consumer, and automated. Technologies used include autodialers, automatic call distributors, customer relationship management systems, predictive dialers, and teleblock software. Telemarketing can be an effective way to sell new products, generate exposure, research markets, and maintain customer relationships, but many people dislike unwanted calls and it requires an effective script.

    Original Description:

    telemarketing in details ..

    Original Title

    telemarking

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Telemarketing involves marketing goods, services, or customer service over the phone. There are different types, including inbound (receiving calls), outbound (making calls), business to business, business to consumer, and automated. Technologies used include autodialers, automatic call distributors, customer relationship management systems, predictive dialers, and teleblock software. Telemarketing can be an effective way to sell new products, generate exposure, research markets, and maintain customer relationships, but many people dislike unwanted calls and it requires an effective script.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX or read online from Scribd
    Download as pptx
    109 views18 pages

    Telemarketing: By-Rohit (861) Sagar

    Uploaded by

    5494r
    Telemarketing involves marketing goods, services, or customer service over the phone. There are different types, including inbound (receiving calls), outbound (making calls), business to business, business to consumer, and automated. Technologies used include autodialers, automatic call distributors, customer relationship management systems, predictive dialers, and teleblock software. Telemarketing can be an effective way to sell new products, generate exposure, research markets, and maintain customer relationships, but many people dislike unwanted calls and it requires an effective script.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX or read online from Scribd
    Download as pptx
    You are on page 1of 18

    TELEMARKETING

    By- Rohit (861)


    Sagar(862)
    TELEMARKETING
     Telemarketing is the process of marketing goods,
    advertising services or customer service over the
    telephone.

    In the 1950s, DialAmerica Marketing, Inc was the first


    company completely dedicated to Telemarketing sales
    and services.
    TYPE OF TELEMARKETING

    It is classified into five type’s ;

    a) Inbound telemarketing
    b) Outbound telemarketing.
    c) Business to Business Telemarketing
    d) Business to Consumer Telemarketing
    e) Automated Telemarketing
    TYPE OF TELEMARKETING

    a) Inbound Telemarketing :
    Here telemarketing call center Receive calls when
    customers sees phone numbers in catalogs, direct mail,
    emails, faxes, print ads, on websites and in TV/radio
    spots to generate orders and leads.
    TYPE OF TELEMARKETING

    a) Outbound telemarketing:
    In Outbound Call are made to customers with prospects
    to sell products and services, generate and qualify leads,
    prompt them to visit stores and showrooms and set
    appointments.  telemarketing call center can also notify
    current customers of special sales and promotions.
    TYPE OF TELEMARKETING

    c) Business to Business Telemarketing


    Business to business telemarketing is used to obtain
    customers, identify leads that are forwarded to the
    company’s sales agents for sales follow ups for potential
    sales
    TYPE OF TELEMARKETING

    d) Business to Consumer Telemarketing


    Business to consumer telemarketing is the process of
    informing consumers to purchase certain products or
    services. Again, inbound telemarketing is used when
    customers place orders, and outbound telemarketing
    calls are made to promote any special offers to
    customers.
    TYPE OF TELEMARKETING

     Automated Telemarketing
    Automated telemarketing makes use of an interactive
    voice response (IVR) system to make and receive a large
    volume of calls. With this type of telemarketing method,
    no live telemarketing staff is used. It is the sales agent
    that directly speaks to potential clients if there is a need
    to do so.
    TECHNOLOGY USED IN
    TELEMARKETING

     Autodialer
     Automatic call distributor

     Customer relationship management

     Predictive dialer

     Teleblock
    TECHNOLOGY USED IN
    TELEMARKETING
    Autodialler, or automatic calling unit is an electronic
    device that can automatically dial telephone numbers to
    communicate between any two points in the telephone,
    mobile phone and pager networks. Once the call has been
    established (through the telephone exchange) the autodialer
    will announce verbal messages or transmit digital data (like
    SMS messages) to the called party.

     Telephony, is a device or system that distributes incoming


    calls to a specific group of terminals that agents use. It is
    often part of a computer telephony integration (CTI)
    system.
    TECHNOLOGY USED IN
    TELEMARKETING
     Customer relationship management
    Is a broadly recognized, widely-implemented strategy
    for managing and nurturing a company’s interactions
    with clients and sales prospects.

    Predictive dialer is a computerized system that


    automatically dials batches of telephone numbers for
    connection to agents assigned to sales or other
    campaigns. Predictive dialers are widely used in call
    centers.
    TECHNOLOGY USED IN
    TELEMARKETING

    TeleBlock is a software program that automatically


    screens and blocks outbound calls .
    Do-Not-Call (DNC) lists
    WHEN TELEMARKETING IS NEEDED ??

     Struggling to sell something new.


     Need more exposure.

     Looking to try a new lead generation strategy.

     Need to research market.


    ADVANTAGES OF TELEMARKETING
    Advantages Of Telemarketing:
     1. Provides a venue where you can easily interact with the
    prospect, answering any questions or concerns they may
    have about product or service.
     2. it’s easy to prospect and find the right person to talk to.

     3. Its cost-effective compared to direct sales.

     4. Results are highly measurable.

     5. You can get a lot of information across if your script is


    properly structured.
    ADVANTAGES OF TELEMARKETING
     6. Increased efficiency since you can reach many more
    prospects by phone than you can with in-person sales
    calls.
     7. Great tool to improve relationship and maintain
    contact with existing customers, as well as to introduce
    new products.
     8. Makes it easy to expand sales territory as the phone
    allows you to call local, national and even global
    prospects.
    DISADVANTAGES OF
    TELEMARKETING:

     1. An increasing number of people have become averse


    to telemarketing.
     2. More people are using technology to screen out
    unwanted callers, particularly telemarketers
     3. Government is implementing tougher measures to
    curb unscrupulous telemarketers
     4. Lots of businesses use telemarketing.
    DISADVANTAGES OF
    TELEMARKETING:

     5. If hiring an outside firm to do telemarketing, there is


    lesser control in the process given that the people doing
    the calls are not your employees
     6. May need to hire a professional to prepare a well-
    crafted and effective script
     7. It can be extremely expensive, particularly if the
    telemarketing is outsourced to an outside firm
     8. It is most appropriate for high-ticket retail items or
    professional services.
    Thank You

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy