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    Various Distribution Channels

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    Krish Kumar
    Distribution channels in television broadcasting involve a path through which content flows from broadcasters to consumers, and payments flow in the opposite direction. There are direct channels, where broadcasters sell directly to viewers, and indirect channels, where broadcasters sell through aggregators, multi-system operators, local cable operators, DTH operators, or IPTV providers. The main participants in television distribution are broadcasters, aggregators like Zee Turner and Star DEN, MSOs, LCOs, DTH operators, and consumers. Distribution platforms include free-to-air through Doordarshan, cable, DTH, IPTV, mobile TV, and others.

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    Various Distribution Channels

    Uploaded by

    Krish Kumar
    31 views14 pages
    Distribution channels in television broadcasting involve a path through which content flows from broadcasters to consumers, and payments flow in the opposite direction. There are direct channels, where broadcasters sell directly to viewers, and indirect channels, where broadcasters sell through aggregators, multi-system operators, local cable operators, DTH operators, or IPTV providers. The main participants in television distribution are broadcasters, aggregators like Zee Turner and Star DEN, MSOs, LCOs, DTH operators, and consumers. Distribution platforms include free-to-air through Doordarshan, cable, DTH, IPTV, mobile TV, and others.

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    Various Distribution Channels (1)

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    Distribution channels in television broadcasting involve a path through which content flows from broadcasters to consumers, and payments flow in the opposite direction. There are direct channels, where broadcasters sell directly to viewers, and indirect channels, where broadcasters sell through aggregators, multi-system operators, local cable operators, DTH operators, or IPTV providers. The main participants in television distribution are broadcasters, aggregators like Zee Turner and Star DEN, MSOs, LCOs, DTH operators, and consumers. Distribution platforms include free-to-air through Doordarshan, cable, DTH, IPTV, mobile TV, and others.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    31 views14 pages

    Various Distribution Channels

    Uploaded by

    Krish Kumar
    Distribution channels in television broadcasting involve a path through which content flows from broadcasters to consumers, and payments flow in the opposite direction. There are direct channels, where broadcasters sell directly to viewers, and indirect channels, where broadcasters sell through aggregators, multi-system operators, local cable operators, DTH operators, or IPTV providers. The main participants in television distribution are broadcasters, aggregators like Zee Turner and Star DEN, MSOs, LCOs, DTH operators, and consumers. Distribution platforms include free-to-air through Doordarshan, cable, DTH, IPTV, mobile TV, and others.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    DISTRIBUTION CHANNELS IN

    TELEVISION BROADCASTING

    A Presentation by
    PREMIERS
    WHAT IS A DISTRIBUTION CHANNEL?

    Manufacturer Distributor Wholesaler Retailer Consumer

    Traditional Distribution Channel

    A Distribution Channel is a path or 'pipeline’through which goods and services flow


    in one direction (from vendor to the consumer), and the payments generated by
    them flow in the opposite direction (from consumer to the vendor). 
    Types Of Distribution Channels
     Direct Channels
    Where the company sells its products directly to the consumers.
    Eg: Doordarshan

    Broadcaster Viewers

     Indirect Channels
    Where the company sells its products through various
    distribution channels to consumers.

    Broadcaster Broadcaster Broadcaster Viewers


    Participants in Distribution Chain Of
    Broadcast
     Broadcaster

     Aggregator
    There are around 24 aggregators

    Four Main Aggregators


     Zee Turner (31 channels)

     Star DEN (23 channels)

     MSM Discovery (21 channels)

     Sun Group’s SDS (23 channels).


    Multi-System Operator-MSO

    6000 MSO’s in India Approx….

    Asianet, DEN Networks Ltd, Digicable, Hathway , Datacom IndusInd


    Media and Communication, KAL Cables (Sumangali) Ortel and Wire and
    Wireless India Ltd (WWIL).

    Local Cable Operator-LCO’S

    60,000 cable operators in the country

    Consumer/Viewers
     DTH operator- Direct To Home
    The DTH operator is responsible for both negotiating with aggregators as
    well as broadcasters and servicing the end consumer

     IPTV- Internet Protocol Television

    IPTV technology combines television distribution with broadband and


    telephony .

    Provides the option of Triple Play Services.

    The signals for these services are transmitted through cable/ optical fibre
    networks.
    Various Distribution Platforms for TV
    Free-to-air

     PSB (Doordarshan)

    Tariff- based

     Cable

     DTH

     IPTV

     Mobile TV
    Terrestrial

    Broadcaster
    Cable & Satellite

    Broadcaster Aggregator MSO LCO Consumer


    DTH

    DTH Service
    Broadcaster Aggregator Consumer
    Provider
    IPTV

    IPTV Service
    Broadcaster Aggregator Consumer
    Provider
    MOBILE TV
    OTHERS
    Conclusion

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