Business Plan
Business Plan
Business Plan
We would like to express our thanks to our beloved professor, Miss Bolaños, for
providing us her knowledge and unconditional support.
The group also wishes to extend their gratitude to all of our most reliable sources
of information. We wouldn’t be able to finish this study without her help.
To our classmates and friends, all of whom, directly and indirectly encouraged us
to do the study.
And finally to the Almighty God, who gave us knowledge and wisdom, strength
and safety.
Chapter I
Executive Summary
A. BUSINESS CONCEPT
B. FINANCIAL REQUIREMENTS
COPY LITE Photocopy Outlet is a small business composing two (2) outlets
located at two (2) Schools: Pamantasan ng Lungsod ng Muntinlupa and
Muntinlupa National High School. Each outlet composes two (2) photocopy
machines and the two (2) other machines are being leased. The business is being
established at the beginning of the year 2010 by the principal owners as follows:
Daniel Grafil, Angela Fay Dig, Aileen Sta. Rosa, Abegail Lazarito and Keisha Mae
Lovina.
D. KEYS TO SUCCESS
There are four keys to success in this business, the second, third and fourth
key are our best asset which gives an extra benefit for the target market.
1. Best locations- clean, easy to locate, high traffic pattern, convenient access with
good ambiance.
2. Unique Price- any sizes of bond papers, either long or short is still P.65, acetate
are only P7.50.
3. Good quality- Papers commonly used in internet cafes, visibility, and high-quality
standard inks.
The COPY LITE Photocopy Outlet is a small business which directly offers its
services to the students of Pamantasan ng Lungsod ng Muntinlupa and Muntinlupa
National High School. It provides its market the ability to take any options in a consistent
price of photocopies. COPY LITE Photocopy Outlet is offering high quality materials,
fast, convenient and very affordable prices.
C. COMPANY OWNERSHIP
The COPY LITE Photocopy Outlet is owned by Daniel Grafil, Angela Fay Dig,
Aileen Sta. Rosa, Abegail Lazarito and Keisha Mae Lovina who are equally sharing the
profit and with the intent of using a portion of the share to raise a capital.
The COPY LITE Photocopy Outlet opened its two (2) outlets inside the school:
Pamantasan ng Lungsod ng Muntinlupa and Muntinlupa National High School. The
demographic and physical requirements for the outlets’ location are:
E. SERVICE
The COPY LITE Photocopy Outlet provides its patrons the unique and affordable
prices of photocopy. In additional, COPY LITE Photocopy Outlet will offer favorable
options of choosing any sizes which will largely benefit them.
F. SERVICE DESCRIPTION
COPY LITE Photocopy Outlet’s staffs will be trained in the operation of the
photocopy machines for a faster and easier service. They also need to be trained well
not just in serving but with full effort in exposing goodwill for the business. This will
largely help the business promote a good publicity for the target market.
G. COMPETITIVE COMPARISON
The COPY LITE Photocopy Outlet considers itself to be the best outlet in printing
and photocopy industry within the said school premises. However, it knows that the
business will be affected by a competition.
1. PLMUN Coop
2. PLMUN Library
The things that will make the COPY LITE Photocopy Outlet stand out from all its
competitors are:
H. SOURCING
The COPY LITE Photocopy Outlet purchases its supplies from MCAD Trading and
Services which directly distributes the supplies in two (2) main outlets of two (2) different
schools.
Chapter III
Industry Analysis
A. INDUSTRY DESCRIPTION
Printing Industry encompasses numerous fields of every economy. It generates a
wide range of products which require in every step of our everyday life. Starting from
Newspapers, Magazines, Books, Post Cards to Memo Pads and Business Order
Forms, each are the products of Printing Industry. Other than the direct contributions,
there are many indirect influences of Printing Industry up on the economy. This is
because, all the activities like Binding, Embossing which generate considerable amount
of income and employment are related closely with the Printing Industry. Packaging
industry and Advertising Industry in many ways depend on the Printing Industry.
In the Printing Industry, the main Printing Techniques that are used are:
• Lithography-This technique emphasizes on economical use of color.
• Flexography- This technique produces vibrant colors and is used for printing
newspapers and books.
• Gravure-This technique is famous for Print Quality and Print Formats and is mainly used
for product printing to be used in packaging industry.
• Letterpress-This technique is used when printing is done on raised surfaces.
• Screen Printing-This technique is mainly used to Print designs on fabrics.
But it is very important to mention that the Printing Industry all over the world are
experiencing high level of technical advancement and there is no doubt that all these
research and development works are contributing immensely to the growth of Printing
Industry across the world.
Chapter IV
Marketing Analysis
A. MARKETING ANALYSIS
COPY LITE Photocopy Outlet’s outlets are located at the school of Muntinlupa
National High School and Pamantasan ng Lungsod ng Muntilupa where many paper
works are anticipated by the COPY LITE Photocopy Outlet to be photocopied. COPY
LITE Photocopy Outlet established its outlet intentionally near and inside the school
because the demand for the photocopy, especially for those students who would like to
have a copy of their lessons as well as the whole textbook. Not only the students are to
be reached out by the outlet, but also the teachers, who, when there is an examination
will photocopy the quizzes in larger units as their students’ number. Since the demand
for the photocopy is high inside the school premises, COPY LITE Photocopy Outlet
anticipates competitiveness of other photocopy outlets.
The following table is the summary of the price of one copy of different photocopy
outlets in different sizes of bond papers.
PRICE OF LONG BOND PRICE OF SHORT BOND
OUTLETS
PAPER PAPER
In the above table, the prices show that the COPY LITE Photocopy Outlet is most
affordable than any other price of the said photocopy outlets.
COPY LITE Photocopy Outlet also anticipates the desires of the customers on
high quality of papers to be used, as well as the ink. That’s why COPY LITE Photocopy
Outlet’s supplies are relatively high quality. Thus, COPY LITE Photocopy Outlet provides
an affordable yet high quality product that can not be seen in other outlets.
Since the COPY LITE has began, the demand for the service of photocopy
increases, except during vacations.
The table below shows the projected demand for the next four (4) years base on
2010 actual demand.
The table below shows the projected demand for supply for the next four (4)
years base on 2010 actual order.
2010 2011 2012 2013 2014
COPY LITE Photocopy Outlet’s demand and supply shows a positive gap. In the
following bar graph, it shows the comparative projections for the next 4 years:
160
150
140
130
120
110 Demand
100 Supply
90
80
70
60
2010 2011 2012 2013 2014
It shows that the COPY LITE Photocopy Outlet’s supply is larger than the
demand of the customer, thus COPY LITE Photocopy Outlet’s supplies are adequate to
cover the demand of the customer and is stable for the next four years.
The COPY LITE Photocopy Outlet provides photocopying and rental services. It
was placed in two educational institutions: Pamantasan ng Lungsod ng Muntinlupa and
Muntinlupa National High School.
There are four competitors: one from PLMun (Coop), one from MNHS, and two
outside the campus. In these areas, one competitor inside the MNHS is leading with an
estimated 5, 000 costumers during school hours, mostly students from that school.
C. MARKETING STRATEGIES
COPY LITE Photocopy Outlet’s primary target market is the students of Muntinlupa
National High School and Pamantasan ng Lungsod ng Muntilupa. The students usually
go outside the campus just to photocopy their necessary lessons, since we know that
some students are incapable of buying books, COPY LITE Photocopy Outlet wants to
locate two (2) outlets inside the school. This will help them a lot. An easy and
convenient access, clean and visible areas will be promoted in this business.
D. MARKET TRENDS
For the past years, photocopy industry began to exist. People began to use
photocopy machines to have an easy, affordable and convenient outputs of essential
documents. Many companies decided to put this type of business to help the people,
since it was demandable during the time when computers do not yet exist.
Lately, photocopy industries are still demandable. Some students who are
studying in the public schools which cannot afford to buy their books are the primary
target of COPY LITE Photocopy Outlet.
We’ve seen the way other competitors inside the campus do. They almost offer
photocopies at a price of P1.00. It’s not bad for them since they don’t have any
competitors inside the campus. The COPY LITE Photocopy Outlet wants to have a
unique price, consistent and affordable for the students. This is one of our special offers
that could raise much higher demands.
E. MARKET NEEDS
Our market is made up of consumers who are incapable to produce books that are
why COPY LITE Photocopy Outlet is designed to provide its services with the intentions
to become affordable with respect to the status of these people.
As much as they would like the opportunity to go and take necessary copies, they
don’t have the money to have it at a lower cost. That’s why COPY LITE grabs the
chance to offer it on its target patrons to be part of the growing business.
F. POSITIONING
COPY LITE Photocopy Outlet placed its outlet in locations of very high visibility.
The two branches are located near the two campuses’ premises (like our competitors
but we differ from pricing) in order to catch customers going to and from their campus or
anytime they are in need of our service. This is positioned this way for customers’
convenience. The outlets are eye-catching and will be a branding feature by their own.
G. PRICING
H. DISTRIBUTION
COPY LITE Photocopy Outlet uses direct-selling. Customers will come and take the
output depending on when they need it.
I. PROMOTION PLAN
J. SALES POTENTIAL
COPY LITE Photocopy Outlet was established this current year 2010 with two
outlets: one in Pamantasan ng Lungsod ng Muntinlupa and one in Muntinlupa National
Highschool. For the first year, we assumed that 42% of the whole population in these
areas will be our customer; these will give as an approximate income of P455,000 per
annum.
For the year 2011, an additional outlet will open near at Muntinlupa Municipal
Hall. Target market will be those who are in need of copies of their legal papers. With a
high number of customers but with less revenue per customer, COPY LITE Photocopy
Outlet will only have sales of about a hundred thousand for this outlet.
An increase of 15% sales may occur for the year 2014 for the first outlet because
of the expansion of service: a set of computer was acquired for printing and scanning
purposes.
The tables below will show more quantitative information for the three outlets for
five consecutive years:
2010 - - -
K. COMPETITIVE ANALYSIS
COPY LITE Photocopy Outlet considers itself as one of the major players in
printing industry. Being not the only one in this industry, competition will surely occur.
Primary competition will come from those stalls which are actually located inside the
campuses’ premises; second are those outside it.
1. Competition and Buying Patterns- there are three general competitors of COPY LITE
PHOTOCOPY OUTLET’s market. There are the PLMUN Coop and Library and from
MNHS. There is a distinction among the patrons of each of these outlets. Patrons of
PLMUN Coop, are looking for “quality” and standardize papers with a visible output.
Patrons of the PLMUN Library are usually those students who are in the College of
Teachers Education department, since they will not be wasting so much time just to
photocopy their necessity.
2. Main Competitors- when measuring direct competitors, the COPY LITE Photocopy
Outlet found out that there are none in the canteens of PLMUN and MNHS. COPY LITE
Photocopy Outlet will be the first to locate the business in the school canteens. However,
there still significant competition inside the school premises. The COPY LITE Photocopy
Outlet will be serving in a wise and disciplined manner, with the word of mouth of the
specialized staffs. This strategy could possible lift up the business and become and
become an eye catcher for the students of both levels.
3. Other Competition- COPY LITE Photocopy Outlet knows that once it has entered the
market and established a presence, others will try to compete to steal the position
established by the business outlets. However, the COPY LITE Photocopy Outlet believes
that the business’ Mission and Vision will never be the same as them. It will be best key of
the COPY LITE Photocopy Outlet to lift it up and design a stable position. COPY LITE
Photocopy Outlet will ensure the stability and consistency of the business for its
outgrowing demands.
COPY LITE Photocopy Outlet will be offering services that will enhance and
satisfy its customers’ desires that will increase its income.
During the month of vacation, in which the demand for the service of photocopy
is less in the school premises, its outlet located at the Muntinlupa National High School
will be transferred to the place in which not only the students will be reached out.
COPY LITE Photocopy Outlet will transfer one of its outlets near at Municipal Hall
of Muntinlupa, in which many establishments are located, such as the Medical Center of
Muntinlupa, Regional Trial Court Muntinlupa Branch, National Statistic Office,
Commercial Center, Community Health Center Lying-in, Philippine National Police-
Muntinlupa Headquarter, as well as the Municipal Hall of Muntinlupa and other business
establishments.
COPY LITE Photocopy Outlet will be acquiring a computer set. Its photocopy
machines have a built-in Computer Printer and Scanner where in when a computer is
connected to it another service of printing and scanning will be offered to the customers.
2. Procedures
COPY LITE Photocopy Outlet will be looking for a place in which one of its outlets
will be transferred during the month of vacation. The projected location will be near at
Municipal Hall of Muntinlupa. The company will, after looking for a projected place, file a
business permit and other legal paper to start the business. After these, company’s
newly establish outlet will be set-up, and the equipment and other supplies will be
transferred. The company anticipates advertising its outlet to the target customers.
One One
One
Equipments Additional Additional
Xerox Computer
Equipments for the 3rd Xerox Xerox
Machines Set
outlet Machine Machine
st nd
(1st outlet)
(1 outlet) (2 outlet)
Development Costs:
EXPENSE TABLE
4. Personnel Plan
• COPY LITE Photocopy Outlet will only have 2 branches for the 1st year. Total
headcount of employees will be 7 with a payroll as shown in the table below.
• As a result of 2011’s additional branch, Copylite will hire another employee,
which will receive an income same as the two above.
• Employee of the 1st branch will have an increase of salary due to service
expansion for 2014.
5. Assessing Risks
COPY LITE Photocopy Outlet anticipates that transferring its other outlet in
another place is like starting a business again, thus its risk of gaining income is at stake.
As well as building a relationship between the target market has been a risk for the
company, because there are many photocopy services that all ready established in the
place and it all ready penetrates the customers near at the surrounding area.
COPY LITE Photocopy Outlet also anticipates a financial risk in buying and
promoting a computer set. Using computer in the business will also give an increase in
the electric bill and the risk of accepting new services by the customers is also at stake.
Chapter V
Operations and Management Plan
A. ORGANIZATIONAL STRUCTURE
COPY LITE Photocopy Outlet has three functioning groups:
1. General and Administrative – manages equipments, payrolls, and other
basic operational processes.
2. Production Management – handles the pricing and buying inventories, and
assessing machineries.
3. Marketing and Sales – consists of employees that will serve customers
directly.
B. NUMBER OF PERSONNELS
COPY LITE Photocopy Outlet has a total headcount of three (3) personnel, one
for each outlet. Two employees will serve an estimate of 4,200 customers out of
more/less 10,000 potential targets. Each employee will receive P4,800 a month.
Chapter VI
Financial Statements
A. INCOME STATEMENT
SALES 810230
LESS: COST OF SALES 256904
TOTAL: 553326
ADD: RENTAL INCOME 72000
GROSS INCOME: 625326
LESS: EXPENSES:
RENT EXPENSE 60000
UTILITIES EXPENSE 16273
SALARIES EXPENSE 115200
DEPRECIATION EXPENSE 37880
MAINTAINANCE EXPENSE 11400
LEGAL EXPENSES 1360
LESS: EXPENSES:
LESS: EXPENSES:
RENT EXPENSE 78000
UTILITIES EXPENSE 172800
SALARIES EXPENSE 50880
DEPRECIATION
EXPENSE 17812.5
MAINTAINANCE
EXPENSE 25426.25
LEGAL EXPENSES 2040
NET INCOME: 424998.64
TOTAL: 769953.124
LESS: EXPENSES:
LESS: EXPENSES:
RENT EXPENSE 177600
UTILITIES EXPENSE 39728.51
SALARIES EXPENSE 58698.75
DEPRECIATION
EXPENSE 27831.25
MAINTAINANCE
EXPENSE 78000
LEGAL EXPENSES 2040
NET INCOME: 627047.59
B. BALANCE SHEET
ASSETS
CURRENT ASSET
CASH 452887.00
PREPAID RENT 5246.00
SUPPLIES 10000.00
TOTAL CURRENT ASSETS 468133.00
NON-CURRENT ASSETS
MACHINERY 400000.00
COMPUTER
LIGHT 560.00
ELECTRIC FAN 2400.00
Less: ACCUM. DEP. 37880.00
TOTAL NON-CURRENT
ASSETS 365080.00
TOTAL ASSETS 833213.00
LIABILITIES 0
PARTNER K 166642.60
PARTNER A 166642.60
PARTNER D 166642.60
PARTNER A 166642.60
PARTNER F 166642.60
ASSETS
CURRENT ASSET
CASH 755380.25
PREPAID RENT 13000
SUPPLIES 9806.4
TOTAL CURRENT ASSETS 778186.65
NON-CURRENT ASSETS
MACHINERY 433000
COMPUTER
LIGHT 1120
ELECTRIC FAN 1800
Less: ACCUM. DEP. 44380
TOTAL NON-CURRENT ASSETS 391540
TOTAL ASSETS 1169726.65
CURRENT LIABILITY
ACCOUNTS PAYABLE 25000
TOTAL LIABILITIES 25000
PARTNER K 221945.33
PARTNER A 241945.33
PARTNER D 211945.33
PARTNER A 241945.33
PARTNER F 226945.33
TOTAL EQUITY 1144726.65
ASSETS
CURRENT ASSET
CASH 481242.45
PREPAID RENT 13000
SUPPLIES 34822.84
TOTAL CURRENT ASSETS 529065.29
NON-CURRENT ASSETS
MACHINERY 459500
COMPUTER
LIGHT 840
ELECTRIC FAN 1200
Less: ACCUM. DEP. 50880
TOTAL NON-CURRENT ASSETS 410660
TOTAL ASSETS 939725.29
CURRENT LIABILITY
ACCOUNTS PAYABLE 45000
TOTAL LIABILITIES 45000
PARTNER K 156945.058
PARTNER A 206945.058
PARTNER D 136945.058
PARTNER A 181945.058
PARTNER F 211945.058
TOTAL EQUITY 894725.29
ASSETS
CURRENT ASSET
CASH 674789.06
PREPAID RENT 13000
SUPPLIES 57340.924
TOTAL CURRENT ASSETS 745129.984
NON-CURRENT ASSETS
MACHINERY 479500
COMPUTER
LIGHT 560
ELECTRIC FAN 600
Less: ACCUM. DEP. 57380
TOTAL NON-CURRENT ASSETS 423280
TOTAL ASSETS 1168409.98
PARTNER K 199682
PARTNER A 259682
PARTNER D 194682
PARTNER A 194682
PARTNER F 244682
TOTAL EQUITY 1093409.98
ASSETS
CURRENT ASSET
CASH 1067489.6
PREPAID RENT 13000
SUPPLIES 96236.724
TOTAL CURRENT ASSETS 1176726.324
NON-CURRENT ASSETS
MACHINERY 423000
COMPUTER 10550
LIGHT 280
ELECTRIC FAN 360
Less: ACCUM. DEP. 58698.75
TOTAL NON-CURRENT ASSETS 375491.25
TOTAL ASSETS 1552217.574
CURRENT LIABILITY
ACCOUNTS PAYABLE 175000
TOTAL LIABILITIES 175000
PARTNER K 245091.5148
PARTNER A 325091.5148
PARTNER D 230091.5148
PARTNER A 270091.5148
PARTNER F 310091.5148
TOTAL EQUITY 1380457.574
Cash Flow