POD - Women Magazines

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CATEGORY: WOMEN

MAGAZINES

Group Members:
Avani Rao ( )
Darsheel ( )
Kshitiz ( )
Vishal Jain (25)
Mamta Chandani (13)
(1)Grihshoba
(2)Cosmopolitan
(3)Femina
(4)Savvy
(5)Nari
Grihshoba:

 Traditional

Indian
Low Fashion Quotient
Stereotype
Conservative
Hosting features like: Housekeeping, cookery, interior
decoration, knitting, handicraft, dress designing etc.
Cosmopolitan:
Relationship
Magazine
Bold
High Western Fashion
Fun Fearless Women
Femina:
Straddling Indianess with a
Westward look.
More Holistic
Blend of global and local cultural ingredients
on topics concerning modern womanhood
synonymous with Indian beauty and fashion.

 Femina caputures the essence of the contemporary Indian woman, her


feelings and desires; her style; her sensuality; her very essence.
FEMINA COSMOPOLITAN
Modern High Western Fashion
Represents more Clean Image Bold
Focuses on Love marriages focus less on marriage and
since, Femina’s content deals more on attracting men and
with finding and maintaining establishing loving committed
heterosexual relationships. relationships.

Femina seems more Cosmopolitan have interests


concerned with maintaining a in promoting western
distinctly Indian image. constructions of relationships
Savvy:

 Strongly Feminist

Controversial
Mouth piece for women
screaming for justice
Liberated Woman
Male Basher
Naree:

 Tagline: For the Women who want to Know

 Empowered Indian Women


 Providing information about women’s
potential through self – esteem,
independence, dignity and self
improvement cases and incidents.

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